Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will lead and strategize the development and implementation of comprehensive marketing communication plans to promote our dental implant products and services. This role is crucial in enhancing brand awareness, driving customer engagement, and supporting sales initiatives within a dynamic and rapidly changing market landscape. As a remote position based in Brea, CA, the Senior Manager will collaborate with cross-functional teams, ensuring alignment of marketing strategies with overall business objectives and facilitating effective communication across various channels.

Job Responsibilities

• Develop and execute integrated marketing communication strategies that align with business goals and objectives.
• Oversee the creation of engaging content for various marketing platforms including digital, print, and social media.
• Manage marketing communications budgets and allocate resources effectively to maximize return on investment.
• Collaborate with internal teams to ensure consistent branding and messaging across all communications.
• Monitor, analyze, and report on the effectiveness of marketing communication campaigns, providing insights for continuous improvement.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Establish and maintain relationships with external agencies and vendors to coordinate marketing efforts.
• Conduct market research to identify trends, customer preferences, and competitive activities to inform communications strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing communications, preferably within the healthcare or dental industry.
• Demonstrated experience in managing comprehensive marketing campaigns and leading teams.
• Strong written and verbal communication skills with the ability to connect with diverse audiences.
• Proficiency in digital marketing strategies, social media engagement, and content creation.
• Experience with analytics tools and marketing automation platforms.
• A solid understanding of brand management and product positioning.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a variety of technologies and tools to enhance marketing efforts, including CRM software, marketing automation platforms (such as HubSpot or Marketo), social media management tools (like Hootsuite), and analytics platforms (such as Google Analytics). Familiarity with design software such as Adobe Creative Suite may also be beneficial for content creation and campaign development.

Ideal Candidates

The ideal candidate for the Senior Manager of Marketing Communications will possess strong leadership qualities and an innovative mindset. They should be able to thrive in a remote working environment while maintaining effective communication and collaboration with team members. A results-oriented individual with a passion for the dental industry, a proactive approach to problem-solving, and the ability to think strategically while executing tactically will excel in this role. Additionally, an aptitude for adapting to the fast-paced changes in the marketing landscape will be essential.