Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Communications at Implant Direct, Envista Holdings Corporation, is responsible for leading and implementing innovative marketing communications strategies that effectively promote the company's brand and products. This strategic role entails collaborating with cross-functional teams, driving integrated marketing campaigns, managing external communications, and ensuring the coherence of messaging across all platforms. The Senior Manager will also be pivotal in establishing relationships with key stakeholders and enhancing the overall visibility and market presence of Implant Direct within the dental industry.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies that align with the company's objectives.
• Manage the creation of promotional materials, including brochures, digital assets, videos, and presentations.
• Oversee the implementation of integrated marketing campaigns to maximize product visibility and penetration.
• Coordinate with the sales and product development teams to ensure consistent messaging across all platforms.
• Drive thought leadership through various channels, including press releases, blogs, and industry events.
• Analyze market trends and customer insights to guide marketing strategies and initiatives.
• Develop and manage the marketing communications budget, ensuring efficient use of resources.
• Foster relationships with external vendors, agencies, and partners to enhance outreach efforts.
• Measure and report on the effectiveness of marketing communications strategies and initiatives.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing communication or related field, preferably within a healthcare or dental industry context.
• Proven track record of developing successful marketing strategies that drive growth.
• Strong understanding of digital marketing tools and platforms, including SEO, social media, and email marketing.
• Exceptional writing and communication skills, with the ability to convey complex ideas succinctly.
• Leadership experience with a demonstrated ability to manage cross-functional teams.
• Analytical skills to interpret data and make informed marketing decisions.
• Ability to thrive in a fast-paced, dynamic environment with competing priorities.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools to execute marketing strategies effectively. Proficiency in CRM software, such as Salesforce, along with marketing automation platforms like HubSpot or Marketo, is essential. Familiarity with digital analytics tools, such as Google Analytics, is required to measure campaign performance and user engagement. Additionally, a strong command of design software, such as Adobe Creative Suite, will be advantageous in developing promotional materials.

Ideal Candidates

Ideal candidates for the Senior Manager position will exhibit strategic thinking and a proactive approach to problem-solving. They will have strong interpersonal skills to facilitate collaboration across departments and with external partners. The ability to adapt to changing market dynamics while maintaining a focus on company goals is crucial. Moreover, candidates should possess a passion for driving innovation in marketing communications, a commitment to excellence, and a desire to contribute to the growth of Implant Direct and its mission within the dental industry.