Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Implant Direct Senior Manager of Marketing Communications at Envista Holdings Corporation is responsible for developing and executing innovative marketing communication strategies that enhance brand visibility and drive sales growth for the Implant Direct product lines. This leadership role involves collaboration with cross-functional teams to create compelling content, manage brand messaging, and implement integrated campaigns that align with corporate objectives. The successful candidate will possess strong project management skills, an understanding of the dental industry, and a passion for driving results through effective communication strategies in a remote working environment.

Job Responsibilities

• Develop and implement comprehensive marketing communication plans to support product launches and overall brand strategy.
• Collaborate with sales, product management, and external agencies to create engaging content for various marketing channels, including digital, print, and events.
• Lead the strategic planning and execution of marketing campaigns to increase market share and customer engagement.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform communication strategies.
• Oversee budget management and allocation for marketing communication initiatives to ensure cost-effective execution.
• Monitor and analyze campaign performance data to optimize strategies and report on outcomes to senior leadership.
• Manage a team of marketing communications professionals, providing mentorship and support in their professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the dental or healthcare industry.
• Proven experience in developing successful marketing strategies and executing integrated campaigns.
• Strong understanding of digital marketing tools and analytics platforms to assess and drive campaign performance.
• Excellent communication, writing, and editing skills with a keen attention to detail.
• Proficiency in project management and organizational skills to manage multiple projects simultaneously.
• Demonstrated leadership abilities with experience managing teams effectively.

Technologies & Tools

The Senior Manager of Marketing Communications will engage with various technologies and tools essential for executing marketing strategies. This includes marketing automation platforms, customer relationship management (CRM) software, analytics tools (such as Google Analytics), content management systems (CMS), and graphic design tools. Proficiency in social media management software, email marketing applications, and project management tools is also crucial for efficiency and effectiveness in the role.

Ideal Candidates

Ideal candidates for the Implant Direct Senior Manager, Marketing Communications position embody a strategic mindset coupled with creativity and adaptability. They exhibit strong analytical skills, allowing them to interpret data to inform decisions and drive results. Excellent interpersonal and communication skills are paramount, enabling them to foster collaboration within teams and engage effectively with stakeholders. Additionally, they should possess a growth-oriented attitude and a passion for the dental industry, demonstrating a commitment to the company's mission and values.