Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Job Overview

The Senior Manager of Marketing Communications at Implant Direct, part of Envista Holdings Corporation, will be responsible for developing and executing comprehensive marketing strategies to effectively communicate the brand’s value proposition. This role demands a strong leader who can manage both internal and external communications, ensuring alignment with the company’s objectives. The Senior Manager will oversee the marketing communication initiatives across various platforms, collaborating with cross-functional teams to enhance brand visibility and drive customer engagement in the dental implant sector.

Job Responsibilities

• Develop and implement marketing communication strategies aligned with business goals and market demands.
• Lead the creation of marketing content, ensuring consistent messaging across all channels.
• Collaborate with product marketing, sales, and R&D teams to launch new products and enhance existing offerings.
• Oversee the management of the marketing communications budget, tracking effectiveness and ROI.
• Coordinate with external agencies and partners to conduct detailed market research and competitive analysis.
• Drive social media and digital marketing strategies to increase brand engagement.
• Manage internal communications to ensure employees are informed and engaged with marketing initiatives.
• Monitor industry trends and adapt marketing strategies to maintain competitive advantage.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, preferably within the healthcare or dental industries.
• Proven track record of developing and executing successful marketing strategies.
• Exceptional written and verbal communication skills, with strong attention to detail.
• Experience managing cross-functional teams and projects effectively.
• Strong analytical skills with the ability to interpret data for evidence-based decision making.
• Proficiency in digital marketing tools and platforms, including SEO/SEM, social media, and email marketing.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize various technologies and tools to achieve marketing objectives, including customer relationship management (CRM) software, project management platforms, digital marketing tools (such as Google Analytics, SEO/SEM platforms), social media management applications, and content management systems. Familiarity with email marketing tools and marketing automation software will also be critical for effective communication campaigns.

Ideal Candidates

Ideal candidates for the Senior Marketing Communications Manager position will possess a blend of strategic vision and tactical execution skills. They will exhibit strong leadership qualities, with an aptitude for fostering collaboration among diverse teams. Candidates should also demonstrate creativity, analytical thinking, and a results-oriented mindset. A passion for the healthcare and dental industry, along with a deep understanding of market dynamics and customer needs, will be essential to thrive in this role.