Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is a pivotal role responsible for developing and executing effective marketing communication strategies that elevate the brand’s presence in the dental implant sector. This position entails collaboration with various stakeholders to ensure cohesive messaging, oversight of marketing campaigns, and the management of cross-channel communications. The ideal candidate will leverage their expertise to enhance customer engagement, drive product awareness, and ultimately contribute to increased market share within a remote working environment.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies aligned with the company's objectives and brand guidelines.
• Collaborate with product management, sales, and clinical teams to create targeted marketing materials including brochures, digital content, and promotional items.
• Lead the execution of integrated communication campaigns across various platforms, including online, print, and social media.
• Oversee content creation for product launches, ensuring all communications effectively articulate product benefits and drive engagement.
• Analyze marketing communication performance metrics to optimize strategies and improve ROI.
• Manage relationships with external agencies and vendors to ensure timely delivery of projects within budget.
• Monitor industry trends and competitor activities to inform marketing decisions and keep the brand competitive.
• Develop and maintain a library of marketing materials for internal and external stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, with at least 3 years in a managerial role.
• Proven experience in the dental or healthcare industry is highly desirable.
• Strong written and verbal communication skills, with a knack for crafting compelling narratives.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in digital marketing tools and analytics software to track campaign performance.
• Strong leadership abilities, with experience in team management and development.

Technologies & Tools

The Senior Manager will engage with various technologies and software applications, including Customer Relationship Management (CRM) systems, digital marketing platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and project management software like Asana or Trello. Familiarity with design software such as Adobe Creative Suite may also be beneficial to collaborate effectively with design teams.

Ideal Candidates

Ideal candidates for this position possess a strategic mindset combined with a creative flair, enabling them to innovate in marketing communication. They demonstrate a passion for the dental industry and its advancements, along with a commitment to collaborative teamwork and cross-functional partnerships. Strong analytical skills to assess campaign performance and make data-driven decisions are essential. Additionally, they exude a proactive approach to problem-solving, a resilient attitude towards challenges, and an ongoing desire to stay ahead of industry trends and best practices.