Job Description
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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.
Job Overview
The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for developing and executing comprehensive marketing communication strategies that enhance brand visibility and drive demand for the company's product offerings. This role requires a strong leader who can collaborate with cross-functional teams, manage multiple initiatives simultaneously, and deliver high-quality marketing materials that resonate with target audiences in the dental implant market.
Job Responsibilities
- Develop and implement strategic marketing communication plans to achieve business objectives.
- Oversee the creation of marketing materials, including brochures, digital content, and press releases.
- Collaborate with product management and sales teams to ensure alignment in messaging and promotional efforts.
- Manage and mentor the marketing communications team to enhance their skills and performance.
- Analyze market trends and customer feedback to refine communication strategies.
- Coordinate with external vendors and agencies for campaign execution and creative services.
- Ensure brand consistency across all marketing and communication channels.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
- Minimum of 7-10 years of experience in marketing communications, preferably within the medical or dental device industries.
- Proficient in integrated marketing communications, including digital marketing, content marketing, and public relations.
- Demonstrated leadership skills with experience in team management.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Exceptional written and verbal communication skills.
- Proficiency in marketing automation and analytics tools, such as HubSpot or Marketo.
Technologies & Tools
The Senior Manager will utilize a variety of technologies and tools to enhance marketing communications efforts. This includes marketing automation platforms such as HubSpot and Marketo for email marketing campaigns and analytics. Additionally, proficiency in design software such as Adobe Creative Suite will be beneficial for creating visually appealing marketing materials. Familiarity with CRM systems and social media management tools is also essential for successful campaign execution.
Ideal Candidates
The ideal candidate for the Senior Manager, Marketing Communications position will possess strong leadership qualities and a collaborative mindset. They will have a keen understanding of the dental market and a passion for delivering innovative and effective communication strategies. Successful candidates will demonstrate adaptability in a fast-paced environment, possess excellent problem-solving skills, and have the ability to thrive under pressure while meeting tight deadlines. A proactive approach to continuous improvement and an eagerness to learn will be key traits that align with the company’s commitment to excellence.
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