Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Communications at Implant Direct, a subsidiary of Envista Holdings Corporation, will be responsible for developing and executing comprehensive marketing communication strategies that enhance brand visibility and engagement across various channels. This role requires a strategic thinker who can lead a dynamic team to produce compelling content, manage external partnerships, and align communication initiatives with overarching business goals. The position involves collaboration with cross-functional teams to ensure consistent messaging and brand alignment while driving successful marketing campaigns that resonate with target audiences.

Job Responsibilities

• Develop and implement integrated marketing communication plans that align with company objectives.
• Lead the creation of marketing content across multiple channels, including digital, print, and social media.
• Manage the marketing communications budget and ensure cost-effective strategies are executed.
• Collaborate with product management and sales teams to ensure alignment on messaging and promotional activities.
• Oversee the implementation of brand guidelines across all communication platforms.
• Monitor market trends and competitive landscape to identify opportunities for enhancing brand positioning.
• Measure and analyze the effectiveness of marketing communications strategies and modify plans accordingly.
• Develop partnerships with external agencies and vendors to enhance campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, preferably in the healthcare or dental industry.
• Proven experience in managing marketing campaigns from conception to execution.
• Strong understanding of digital marketing strategies and tools, including SEO/SEM, social media, and email marketing.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated leadership abilities and experience managing cross-functional teams.
• Ability to work effectively in a remote team environment.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a variety of technologies and tools, including Customer Relationship Management (CRM) software, marketing automation platforms (such as HubSpot or Marketo), content management systems (CMS), and analytics tools for tracking campaign performance (such as Google Analytics). Familiarity with graphic design software (like Adobe Creative Suite) and social media management tools is also advantageous for creating engaging marketing materials.

Ideal Candidates

The ideal candidate for this position is a proactive and results-oriented professional who possesses the ability to think strategically while executing tactical marketing initiatives. They should have a strong background in both traditional and digital marketing, with a deep understanding of audience segmentation and engagement strategies. Excellent interpersonal skills, coupled with a collaborative mindset, will enable them to drive cohesive marketing communications across departments. Adaptability, creativity, and analytical skills are essential to thrive in a fast-paced, evolving environment.