Job Description
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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.
Position Overview
The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for leading the strategic development and execution of effective marketing communication plans. This role involves collaborating with cross-functional teams to ensure consistent messaging and branding across various channels, while driving brand awareness and engagement in line with the company's growth objectives. The ideal candidate will have a strong background in marketing communications, with a focus on the dental or medical device industry, and a proven ability to manage multiple projects efficiently in a remote work environment.
Job Responsibilities
- Develop and implement comprehensive marketing communication strategies that support business objectives and enhance brand visibility.
- Collaborate with product management, sales, and clinical teams to create cohesive marketing campaigns, promotional materials, and educational content.
- Manage the marketing communications budget, ensuring optimal allocation of resources for maximum impact.
- Oversee the creation of internal and external communication documents, including press releases, newsletters, and social media content.
- Conduct market research and competitor analysis to inform marketing strategies and identify new opportunities.
- Measure and analyze the effectiveness of marketing campaigns and initiatives, providing reports and insights to senior leadership.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
- Minimum of 7 years of experience in marketing communications, specifically in the dental or medical device industry.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of digital marketing channels and content marketing best practices.
- Exceptional verbal and written communication skills, with a keen attention to detail.
- Demonstrated leadership experience and the ability to manage teams effectively.
- Proficiency in marketing software and tools, including CRM systems and analytics platforms.
Technologies & Tools
The Senior Manager, Marketing Communications will utilize various technologies and tools, including CRM systems like Salesforce, email marketing platforms such as Mailchimp or HubSpot, and analytic tools including Google Analytics. Proficiency in design software such as Adobe Creative Suite may also be advantageous for creating marketing materials.
Ideal Candidates
Ideal candidates for the Senior Manager, Marketing Communications position will possess a strong blend of creative and analytical skills, along with a passion for driving results through innovative marketing strategies. They should be self-motivated, detail-oriented, and able to thrive in a fast-paced, remote work environment. Strong interpersonal skills and the ability to collaborate effectively with diverse teams are essential, as is a proactive approach to problem-solving and a commitment to achieving excellence in all marketing efforts.
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