Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will play a pivotal role in developing and executing comprehensive marketing communication strategies. This position entails managing cross-functional teams and collaborating with product development and sales teams to ensure that the brand message aligns with company goals. The incumbent will be responsible for enhancing brand visibility, crafting engaging content, and leveraging digital marketing channels to maximize reach and effectiveness. Additionally, the role will require analyzing market trends and consumer needs to develop targeted marketing programs that resonate with stakeholders.

Job Responsibilities

• Develop and implement strategic marketing communication plans to support brand objectives and sales targets.
• Lead the creation of innovative content across various platforms, including digital, print, and social media.
• Oversee the management of integrated marketing campaigns from conception through execution, including budgets and timelines.
• Collaborate with product and sales teams to refine messaging that increases market penetration and awareness.
• Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors and agencies to ensure alignment with overall marketing strategy.
• Stay current on industry trends and competitive landscape to inform marketing strategy and communication efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, preferably within the healthcare or dental industry.
• Proven track record in managing successful marketing campaigns and demonstrating effective project management skills.
• Strong written and verbal communication skills with the ability to tailor messages to diverse audiences.
• Expertise in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Exceptional analytical skills with experience in utilizing data to drive marketing decisions.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize various technologies and software solutions to effectively execute their responsibilities. Key tools include Customer Relationship Management (CRM) software, email marketing platforms, content management systems (CMS), analytics tools for tracking marketing performance, and social media management applications. Familiarity with graphic design software may also be beneficial for content creation and campaign design.

Ideal Candidates

The ideal candidate for this position will possess a dynamic combination of creativity and analytical skills. They should be innovative thinkers who can envision out-of-the-box marketing strategies while also being data-driven in their decision-making. Strong leadership qualities, excellent collaboration skills, and the ability to thrive in a fast-paced, remote working environment are essential. A passion for the dental or healthcare industry, along with a commitment to continuous improvement and professional growth, will further enhance their fit for this pivotal role within Implant Direct.