Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for developing and executing effective marketing communication strategies that promote our brand and products. This role will focus on enhancing customer engagement through innovative digital marketing, content creation, and integrated marketing initiatives. The successful candidate will work closely with cross-functional teams to align product positioning and messaging, ultimately driving market share growth and supporting overall business objectives.

Job Responsibilities

• Develop and implement comprehensive marketing communication plans that align with business objectives and enhance brand visibility.
• Lead the creation of compelling marketing content across various channels including digital, print, and social media.
• Oversee the execution of integrated marketing campaigns, monitoring their effectiveness and optimizing as needed.
• Collaborate with product management, sales, and other departments to ensure cohesive messaging and branding across all platforms.
• Analyze market trends, customer insights, and competitive landscape to inform strategic decisions and marketing tactics.
• Manage and mentor team members, providing guidance and fostering a culture of creativity and excellence.
• Work with external agencies to coordinate projects, ensuring timely delivery and alignment with brand standards.
• Prepare and present reports on marketing communications effectiveness to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, preferably within the medical or dental industry.
• Proven experience in developing integrated marketing strategies and leading execution.
• Strong understanding of digital marketing practices and metrics.
• Excellent verbal and written communication skills, with the ability to craft engaging narratives and messages.
• Experience in managing cross-functional teams and delivering projects on time and within budget.
• Ability to analyze data and derive actionable insights to drive marketing performance.
• Proficiency in marketing automation tools and customer relationship management (CRM) software.

Technologies & Tools

The ideal candidate will be proficient in various marketing technologies and tools, including marketing automation platforms (such as HubSpot, Marketo), content management systems (CMS), social media management tools (like Hootsuite), and analytics software (such as Google Analytics). Familiarity with customer relationship management (CRM) systems like Salesforce will also be beneficial. Additionally, experience with graphic design software, such as Adobe Creative Suite, can enhance content development capabilities.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset, coupled with strong leadership and communication skills. They should be results-driven with a passion for innovation in marketing communications. The ability to think creatively while also employing analytical skills to measure success is crucial. Candidates who are adaptable, collaborative, and proactive, with a strong work ethic and dedication to continuous improvement, will thrive in this dynamic role. A genuine interest in the dental and medical sectors is also a significant advantage.