Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Job Overview

The Implant Direct Senior Manager, Marketing Communications at Envista Holdings Corporation is responsible for developing and executing comprehensive marketing communication strategies that elevate the brand presence and drive customer engagement. This role will oversee the planning, implementation, and coordination of marketing initiatives while collaborating closely with cross-functional teams. The Senior Manager will leverage market insights to create targeted campaigns that resonate with healthcare professionals, ultimately aiming to enhance the customer experience and support business objectives.

Job Responsibilities

• Develop and implement integrated marketing communication plans that align with business goals and target key audiences.
• Oversee the creation of marketing collateral, including brochures, digital content, and presentations, ensuring consistency in messaging and branding.
• Manage and mentor a team of marketing professionals, providing guidance and support for project execution and professional development.
• Analyze market trends and performance metrics to optimize communication strategies and improve ROI on marketing initiatives.
• Collaborate with product management, sales, and external agencies to produce effective promotional campaigns.
• Coordinate market research and customer feedback initiatives to inform strategic planning and product positioning.
• Develop metrics for measuring the effectiveness of marketing communications efforts and report findings to senior management.
• Ensure compliance with regulatory requirements and industry standards in all marketing communications materials.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, preferably in the healthcare or medical device industry.
• Proven experience in leading marketing teams and managing multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret data and drive insights to inform strategic decisions.
• Excellent written and verbal communication skills, with a focus on persuasive communication and storytelling.
• Proficiency in digital marketing tools and platforms, as well as familiarity with CRM systems.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Technologies & Tools

This position utilizes a range of technologies and tools, including marketing automation platforms (such as HubSpot and Marketo), customer relationship management (CRM) systems (like Salesforce), analytics tools (Google Analytics), and design software (Adobe Creative Suite) to develop and assess marketing initiatives effectively. Additionally, familiarity with social media platforms and their associated analytics tools is essential for managing digital communication strategies.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications role at Envista Holdings Corporation are proactive, innovative thinkers who thrive in collaborative environments. They possess a blend of strategic vision and tactical execution, enabling them to effectively manage projects from conception to completion. Strong leadership qualities, coupled with an unwavering commitment to quality and excellence, distinguish successful candidates. Additionally, they should exhibit a passion for the healthcare industry and an understanding of customer needs, demonstrating empathy and adaptability to continuously improve marketing efforts.