Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for developing and executing strategic marketing communications initiatives to enhance product awareness and drive sales growth. This role requires strong leadership skills to guide a team in crafting compelling narratives that resonate with various audiences while collaborating with cross-functional teams to align marketing strategies with business objectives. The Senior Manager will also oversee the planning and implementation of integrated marketing campaigns that utilize multiple channels to effectively communicate the brand message and product benefits.

Job Responsibilities

• Lead the development and execution of comprehensive marketing communication strategies to achieve corporate objectives.
• Manage a team of marketing professionals, providing direction, coaching, and performance feedback.
• Oversee the creation of high-quality marketing content, including brochures, videos, and online materials.
• Develop and manage a marketing communications budget and ensure all initiatives are cost-effective.
• Collaborate with product management, sales teams, and external partners to ensure coherent messaging across all platforms.
• Analyze market trends and customer feedback to inform communication strategies and optimize campaign effectiveness.
• Coordinate with digital marketing teams to enhance online presence and drive engagement through social media and other digital platforms.
• Monitor and report on the effectiveness of marketing communications efforts, providing insights for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the dental or medical device industry.
• Proven experience in managing a team and executing successful marketing campaigns.
• Exceptional communication skills, both verbal and written, with strong storytelling abilities.
• Proficiency in digital marketing tools and techniques, including SEO, content marketing, and social media management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and collaboratively within a cross-functional team in a remote environment.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various marketing automation tools, customer relationship management (CRM) systems, content management systems (CMS), and digital analytics platforms. Familiarity with software such as HubSpot, Salesforce, Adobe Creative Suite, and social media management tools will be essential for effectively executing marketing communications strategies and measuring their success.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will possess a strategic mindset combined with creative flair, able to balance analytical thinking with innovative communication strategies. Strong leadership qualities and the ability to inspire and motivate a team are crucial, along with a proven track record of delivering measurable results in a fast-paced environment. Candidates should be adaptable, proactive, and demonstrating a high degree of professionalism in all aspects of their work, ensuring alignment with the corporate objectives of Implant Direct and Envista Holdings Corporation.