Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Overview

As the Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation, you will be responsible for developing and executing strategic marketing communication initiatives that enhance brand visibility and support commercial goals. This role involves collaborating with cross-functional teams to create compelling marketing content, managing product launches, and ensuring consistent messaging across various channels. Your leadership will drive the marketing communication strategy to capture market opportunities and strengthen customer engagement.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies aligned with business objectives and brand messaging.
• Lead the planning and execution of marketing campaigns, including digital and traditional media channels.
• Create and oversee marketing content, such as brochures, website content, press releases, and social media materials.
• Collaborate with product management, sales, and external agencies to support product launches and promotions.
• Analyze market trends and customer insights to inform marketing approaches and enhance communication effectiveness.
• Manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
• Monitor and report on the performance of marketing initiatives, providing recommendations for improvement.
• Build and maintain relationships with key stakeholders, including internal teams, customers, and partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field; advanced degree preferred.
• Minimum of 7 years of experience in marketing communications, with a focus on the healthcare or medical device industry.
• Proven track record of managing successful integrated marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Demonstrated leadership capabilities, with experience managing teams and working collaboratively across functional areas.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools to enhance marketing effectiveness. Proficiency in marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and content management systems is essential. Familiarity with analytics tools (Google Analytics or similar) for tracking performance and insights will also be beneficial. Graphic design software (e.g., Adobe Creative Suite) may be utilized for creating marketing materials.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset combined with creative thinking, allowing for innovative marketing solutions. They will exhibit strong leadership qualities, capable of motivating and guiding teams toward achieving collective goals. Excellent interpersonal skills are vital, as the role requires effective collaboration with diverse stakeholders. Additionally, a proactive approach to problem-solving and adaptability in a fast-paced environment will distinguish successful candidates in this role.