Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Marketing Communications at Implant Direct, a subsidiary of Envista Holdings Corporation, will lead the development and implementation of integrated marketing communication strategies aimed at enhancing brand visibility and driving business growth. This role encompasses overseeing marketing campaigns, managing cross-functional teams, and utilizing various communication platforms to effectively reach target audiences. The Senior Manager will collaborate closely with sales, product management, and digital marketing teams to ensure that all marketing efforts align with the company's objectives and resonate with customers in the dental implant market.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies to support brand initiatives and sales goals.
• Manage the marketing communications budget, ensuring effective allocation of resources to achieve measurable results.
• Oversee the creation of marketing collateral, including brochures, presentations, and digital content, ensuring brand consistency.
• Establish and maintain relationships with internal stakeholders, external partners, and agencies for collaborative marketing efforts.
• Conduct market research and analysis to identify trends and insights that inform marketing strategies.
• Coordinate the development and execution of product launches and promotional campaigns, optimizing for impact and reach.
• Monitor and analyze campaign performance metrics to adjust strategies as needed, ensuring return on investment.
• Provide leadership and mentorship to team members, fostering a culture of creativity and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing communications, ideally within the medical device or dental industry.
• Proven experience in managing integrated marketing campaigns and working collaboratively across departments.
• Strong understanding of digital marketing strategies, including social media, SEO, and email marketing.
• Excellent communication and presentation skills, with the ability to engage and influence diverse stakeholders.
• Demonstrated analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in Microsoft Office Suite and familiarity with marketing automation tools and CRM systems.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to enhance marketing efforts and efficiency. Familiarity with digital marketing platforms such as HubSpot or Marketo, graphic design software like Adobe Creative Suite, and analytical tools including Google Analytics will be instrumental in executing and measuring campaigns effectively. Additionally, experience with CRM systems such as Salesforce will be beneficial for managing customer relationships and tracking interactions.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset combined with creativity and an ability to adapt to changing market dynamics. They should be a proactive leader, capable of inspiring teams towards innovation while managing multiple projects effectively. Strong interpersonal skills, coupled with a deep understanding of customer needs and market trends, will enable them to craft compelling marketing messages that resonate. Furthermore, a passion for the dental industry and commitment to driving results will distinguish them as a key asset to the Implant Direct marketing team.