Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will play a crucial role in developing and executing strategic marketing communication initiatives that enhance brand visibility and drive demand for the company's product offerings. This position will be responsible for overseeing comprehensive marketing campaigns, managing cross-functional teams, and ensuring alignment with overall corporate strategies while utilizing customer insights and market trends to inform decisions. The ideal candidate will leverage their expertise in marketing communications to elevate the company’s position within the dental implant industry and support strategic growth objectives.

Job Responsibilities

• Develop and implement integrated marketing communication strategies to promote Implant Direct's products and services.
• Manage the marketing communications team, fostering collaboration and innovation in campaign development.
• Oversee the creation of marketing collateral, including brochures, digital content, and presentations, ensuring brand consistency.
• Collaborate with sales and product teams to align marketing strategies with business objectives.
• Utilize analytics tools to measure the success of marketing initiatives and pivot strategies as necessary for optimal results.
• Engage with external partners and agencies to enhance campaign effectiveness and reach targeted audiences.
• Conduct market research to identify trends and insights that will inform marketing strategies.
• Manage budgets and forecasts related to marketing communications efforts, ensuring financial efficiency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing communications, with a focus on the healthcare or dental industry.
• Proven track record of successfully managing and executing marketing campaigns.
• Strong leadership and team management skills, with experience in cross-functional collaboration.
• Exceptional written and verbal communication skills, with an ability to present ideas clearly and persuasively.
• Proficiency in digital marketing techniques, including SEO, email marketing, and social media strategies.
• Strong analytical skills and experience with marketing analytics tools.
• Ability to thrive in a fast-paced, remote work environment, while managing multiple projects simultaneously.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a variety of technologies and tools to enhance marketing efforts, including marketing automation software (such as HubSpot or Marketo), content management systems, social media platforms, CRM tools (like Salesforce), and analytics software (such as Google Analytics) to assess campaign performance and inform strategic decisions.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity, strategic thinking, and analytical prowess. They will be an innovative leader who thrives in a collaborative environment and can effectively inspire and motivate their team. Additionally, strong interpersonal skills with the ability to build relationships across various functions and external partners will be essential. A proactive attitude towards problem-solving and a passion for the dental industry will also set the successful candidate apart.