Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Position Overview

The Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation plays a pivotal role in driving the brand's strategy and communication initiatives. This position involves leading a team to develop and implement comprehensive marketing communication plans that effectively articulate the value proposition of Implant Direct products. The Senior Manager will collaborate cross-functionally with product, sales, and customer support teams to enhance brand visibility and customer engagement, ensuring the messaging aligns with the overall corporate strategy while adapting to the nuances of the dental implant market.

Job Responsibilities

• Develop and execute integrated marketing communication strategies to enhance brand awareness and drive product adoption.
• Lead the marketing communications team in creating compelling marketing collateral, including brochures, presentations, and digital content.
• Manage and optimize communication channels, including social media, email campaigns, and the corporate website, to ensure cohesive messaging.
• Collaborate with product management and sales teams to align marketing strategies with product launches and promotional campaigns.
• Monitor and analyze market trends, customer insights, and competitive landscape to inform strategic decisions and adjustments.
• Manage budgets and allocate resources for marketing communication initiatives effectively.
• Facilitate cross-departmental collaboration to ensure all marketing communications align with corporate goals.
• Assess the effectiveness of marketing strategies and tactics, preparing regular reports for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of experience in marketing communications, preferably in the medical device or dental industry.
• Strong understanding of digital marketing methodologies, tools, and techniques.
• Proven ability to lead and mentor a marketing team, fostering a collaborative and results-oriented environment.
• Excellent written and verbal communication skills, with strong attention to detail.
• Proficiency with marketing automation tools, content management systems, and analytics platforms.
• Demonstrated experience in managing budgets and tracking ROI for marketing initiatives.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize various technologies and tools essential for effective marketing execution. These include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, digital asset management systems, content management tools (CMS) for website updates, and analytics software for tracking campaign performance. Proficiency in Microsoft Office Suite, Adobe Creative Cloud, and social media management tools is also essential.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset combined with a passion for marketing communications. They will exhibit strong leadership abilities and the capacity to inspire and drive a team towards achieving ambitious goals. An analytical approach to problem-solving and a commitment to continuous improvement will be essential. Furthermore, successful candidates will be adaptable, able to thrive in a fast-paced environment, and maintain a keen understanding of the evolving dental implant market.