Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will play a pivotal role in developing and executing comprehensive marketing communication strategies. This remote position, based in Brea, CA, is responsible for enhancing brand visibility and driving engagement across various channels by leveraging an integrated approach to product marketing, public relations, digital marketing, and customer outreach. The ideal candidate will lead a team, collaborate cross-functionally, and ensure all marketing communications align with business objectives, ultimately driving growth and supporting the organization’s mission and vision.

Job Responsibilities

• Develop and implement integrated marketing communication strategies to elevate brand presence and drive customer engagement.
• Manage the marketing communications team, setting clear goals, providing mentorship, and promoting professional development.
• Collaborate with product management, sales, and global marketing teams to produce effective marketing materials, including product catalogs, brochures, and digital assets.
• Oversee public relations efforts, building relationships with key media outlets and developing press releases and media kits.
• Plan and execute promotional campaigns and trade shows, ensuring all event-related materials are coordinated and on-brand.
• Analyze market trends and assess competitors to adjust marketing strategies for maximum impact and effectiveness.
• Measure and report on the effectiveness of marketing communications efforts and adjust strategies as necessary to improve performance.
• Maintain and update the website and digital platforms to enhance user experience and support marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA is preferred.
• A minimum of 7 years of experience in marketing communications, preferably in the medical device, dental, or healthcare industries.
• Strong leadership skills with demonstrated ability to influence and manage cross-functional teams.
• Proficiency in content creation, digital marketing strategies, and metrics for measuring success.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Proven ability to balance multiple projects while meeting tight deadlines.
• Experience in managing budgets and understanding ROI related to marketing initiatives.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to streamline marketing efforts and analyze performance metrics effectively. Familiarity with digital marketing platforms, CRM software, content management systems (CMS), and analytics tools is essential. The position may also involve utilizing design software for creating compelling marketing materials and collaborating through project management tools to ensure seamless coordination within the team.

Ideal Candidates

Ideal candidates for this role will possess strong leadership qualities and a strategic mindset. They should demonstrate exceptional creativity, a knack for storytelling, and an ability to think analytically to drive business results. A successful candidate will be adaptable, forward-thinking, and enthusiastic about working in a fast-paced environment. Moreover, they should exhibit a passion for fostering teamwork, mentoring junior staff, and contributing positively to the company culture while aligning with organizational values.