Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for leading the strategic development and execution of marketing communication initiatives. This role will encompass the creation of innovative and effective messaging strategies that enhance brand visibility, drive customer engagement, and support sales objectives. The candidate will be instrumental in collaborating with cross-functional teams to ensure coherence in promotional materials and digital communications while effectively managing the marketing communications budget and analyzing performance metrics to optimize future campaigns.

Job Responsibilities

• Develop and implement a comprehensive marketing communication strategy that aligns with corporate goals and supports product launches.
• Lead a team of marketing professionals to produce high-quality content across multiple channels, including digital, print, and social media.
• Manage relationships with external agencies, vendors, and partners to ensure the delivery of effective marketing materials.
• Analyze market trends and consumer behavior to inform strategic decision-making and optimize campaign performance.
• Oversee the development of promotional programs that drive customer engagement and conversion rates.
• Act as a brand steward ensuring adherence to brand guidelines across all marketing communications.
• Collaborate with sales teams to develop tools that enhance sales presentations and aid in customer education.
• Monitor and report on the effectiveness of marketing communications initiatives by utilizing analytical tools and providing actionable insights.
• Manage the marketing communication budget and allocate resources effectively to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• A minimum of 7 years experience in marketing communications, with at least 3 years in a managerial role.
• Proven track record of successfully leading cross-functional teams and managing projects from concept to execution.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills, with a keen eye for detail.
• Experience within the medical device or dental industry is highly desirable.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

This position will utilize various technologies and tools, including marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics tools (Google Analytics), and design software (like Adobe Creative Suite), to create, manage, and analyze marketing communications efforts.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications role possesses strong leadership qualities, including the ability to inspire and nurture talent within the team. They are strategic thinkers with a creative mindset capable of adapting to changing market dynamics. A successful candidate demonstrates exceptional communication skills, both interpersonal and written, and shows a commitment to collaboration and teamwork. Importantly, they are results-driven, with a passion for driving brand success and fostering deeper connections with customers.