Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Implant Direct, part of Envista Holdings Corporation, will be integral to developing and executing innovative marketing strategies that enhance brand visibility and elevate product engagement within the dental implant market. This role encompasses oversight of marketing communication initiatives, aligning messages across multiple platforms, and ensuring the dissemination of impactful content designed to resonate with both internal stakeholders and external audiences. The successful candidate will leverage their expertise to drive product positioning, engage key customer segments, and optimize marketing spend while collaborating closely with cross-functional teams to advance the company’s strategic objectives.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies that align with corporate objectives and align with sales goals.
• Manage all aspects of marketing campaigns from conception through to implementation, ensuring timely and efficient execution.
• Create and oversee content development for promotional materials, digital campaigns, and social media outreach that enhance brand recognition and customer engagement.
• Collaborate with product management to define marketing strategies for new product launches and ongoing product promotion.
• Analyze market trends and customer feedback to inform future marketing initiatives and strategy adjustments.
• Lead cross-functional teams to ensure cohesive messaging and synergy across all marketing activities.
• Monitor and report on the effectiveness of marketing communication campaigns and adjust strategies as needed based on performance analytics.
• Manage budgets for marketing communications programs to optimize resource allocation and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing communications or related areas within the medical or dental fields.
• Proven track record of successfully managing marketing communications initiatives from strategy development to campaign execution.
• Strong understanding of digital marketing tactics and tools, including SEO, PPC, and social media platforms.
• Exceptional written and verbal communication skills, with a capability to craft compelling narratives and presentations.
• Ability to analyze data and metrics to inform decision-making and strategy refinement.
• Proficient in marketing automation and CRM tools, with experience in Adobe Creative Suite being an advantage.

Technologies & Tools

Candidates for the Senior Manager, Marketing Communications position will utilize a range of technologies and tools to enhance marketing efforts and data analysis. Key platforms include marketing automation systems (such as HubSpot or Marketo), Customer Relationship Management (CRM) software (e.g., Salesforce), content management systems (CMS), and analytics tools (such as Google Analytics). Proficiency in design software like Adobe Creative Suite is beneficial for developing promotional materials and digital content.

Ideal Candidates

The ideal candidates for this position will exhibit a combination of strong leadership skills, strategic thinking, and creativity. They should possess the ability to work collaboratively across various teams and communicate effectively with diverse audiences. Excellent organizational skills and attention to detail are essential to manage multiple projects simultaneously while adhering to tight deadlines. A deep understanding of the dental industry and customer behaviors will enable them to create impactful marketing strategies that drive brand growth and customer loyalty.