Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for developing and executing comprehensive marketing communication strategies that drive brand awareness and promote product engagement. This role requires a strategic thinker who can manage communications initiatives across various channels while effectively collaborating with cross-functional teams. The Senior Manager will oversee the planning, development, and implementation of marketing campaigns that resonate with target audiences, ensuring the alignment of messaging with organizational objectives. The position is remote, allowing for flexible work arrangements while maintaining close interaction with teams based in Brea, CA.

Job Responsibilities

• Develop and implement integrated marketing communication strategies to enhance brand visibility and market share.
• Manage the creation of marketing materials, including brochures, digital content, and advertising collateral.
• Oversee public relations initiatives, including press releases, media outreach, and event sponsorship management.
• Collaborate with product management and sales teams to ensure consistent messaging across all communication platforms.
• Analyze market trends and competitive landscape to inform strategic decision-making and campaign effectiveness.
• Monitor and evaluate the performance of marketing campaigns, utilizing metrics to drive continuous improvement.
• Lead a team of marketing professionals, providing mentorship, guidance, and performance management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, preferably within the healthcare or dental industries.
• Proven track record of developing successful integrated marketing strategies and campaigns.
• Strong understanding of digital marketing channels and analytics tools.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Experience in managing cross-functional teams and leading projects from conception to execution.
• Proficient in Microsoft Office Suite; familiarity with marketing automation and CRM tools highly desirable.

Technologies & Tools

The Senior Manager will employ a range of technologies and tools to effectively execute marketing communication strategies. Key software includes marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics). Proficiency in graphic design software such as Adobe Creative Suite may also be required to create high-quality marketing materials.

Ideal Candidates

The ideal candidate for this role is an innovative leader with a strong background in marketing communications and a passion for the dental or healthcare industries. They should possess excellent interpersonal skills to foster collaboration across teams and have a results-driven mentality to meet organizational goals. Strong analytical capabilities to assess campaign performance and the ability to adapt strategies based on feedback will set successful candidates apart. Additionally, they should demonstrate a commitment to staying ahead of industry trends and best practices to leverage emerging opportunities.