Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will spearhead the strategic development and execution of integrated marketing communication programs. This role encompasses managing brand messaging, overseeing advertising campaigns, and fostering strong relationships with both internal stakeholders and external partners. The Senior Manager will lead a team of marketing professionals, ensuring that all marketing communications are aligned with organizational goals and resonate effectively with target audiences to enhance brand awareness and drive business growth.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies to increase brand visibility and engagement.
• Manage and mentor a team of marketing professionals, providing guidance and fostering their professional development.
• Collaborate with cross-functional teams to ensure cohesive messaging and alignment with product launches and promotional activities.
• Oversee the creation of marketing materials, including digital assets, brochures, and presentations that effectively convey the brand story.
• Evaluate the effectiveness of marketing campaigns and initiatives through data analysis and market research.
• Work closely with external partners and agencies to execute marketing strategies and manage relationships.
• Ensure brand consistency across all marketing communications and customer touchpoints.
• Monitor industry trends and competitors to identify opportunities and challenges for the brand.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the medical device or dental industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong leadership skills with experience managing and developing teams.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to analyze data and leverage insights to inform marketing strategies.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a range of technologies and tools to enhance marketing efforts. Proficiency in marketing automation platforms, CRM systems, and analytics tools are essential for tracking campaign performance and managing customer relationships. Familiarity with design software for marketing collateral, as well as digital advertising platforms such as Google Ads and social media management tools, is also required to effectively execute communications strategies.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications role will exhibit strong strategic thinking capabilities and a passion for marketing innovation. They will possess excellent interpersonal skills, allowing them to build relationships across the organization and with external partners. Furthermore, a proactive attitude towards problem-solving and a results-oriented mindset will be critical in driving successful marketing initiatives that align with the company's objectives. A customer-centric approach, combined with a thorough understanding of the dental and medical device markets, will further enhance their capability to contribute effectively to the team.