Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Overview

The Senior Manager, Marketing Communications at Envista Holdings Corporation will lead the strategic development and implementation of marketing communication initiatives for the Implant Direct product line. This individual will collaborate with cross-functional teams to ensure cohesive messaging and positioning, ultimately enhancing brand visibility and market penetration. Additionally, the Senior Manager will drive market research efforts to better understand customer needs and preferences, tailoring communication strategies accordingly to optimize engagement and drive sales growth.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies that align with the overall goals of the Implant Direct brand.
• Oversee the creation of high-quality marketing materials, including brochures, videos, and digital content, ensuring brand consistency.
• Lead the planning and execution of marketing campaigns across various channels, such as email, social media, and online advertising.
• Collaborate with product management and sales teams to identify key messaging and promotional strategies that align with product launches.
• Analyze market trends and conduct competitive analyses to inform marketing tactics and optimize outreach efforts.
• Manage a team of marketing communication professionals, providing leadership, mentorship, and performance evaluations.
• Monitor and report on the effectiveness of marketing communication initiatives, making data-driven adjustments as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing communications or related fields, preferably within the medical device or healthcare industry.
• Proven track record in developing and implementing successful marketing strategies and campaigns.
• Strong leadership skills with experience managing teams and driving cross-functional collaboration.
• Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
• Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media marketing.
• Strong analytical skills and experience with marketing analytics tools to assess campaign performance.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools to enhance the effectiveness of marketing strategies. This includes customer relationship management (CRM) software, marketing automation platforms, content management systems (CMS), and data analytics tools. Familiarity with graphic design software and video production tools may also be advantageous for overseeing marketing content development.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will possess a blend of strategic thinking and creative problem-solving skills. They should excel in collaborative environments, effectively managing relationships with internal and external stakeholders. A passion for the healthcare industry, combined with strong project management capabilities and attention to detail, will ensure success in driving impactful marketing communications initiatives at Envista Holdings Corporation.