Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Job Overview

The Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation will play a pivotal role in developing and executing marketing strategies that enhance brand awareness, generate demand, and promote the company’s innovative dental implant solutions. This remote position, based in Brea, CA, involves collaborating closely with cross-functional teams to ensure alignment in messaging and brand positioning, while leveraging market insights to drive effective communication initiatives that resonate with target audiences.

Job Responsibilities

• Develop comprehensive marketing communications strategies tailored to the Implant Direct brand and its product offerings.
• Oversee the creation and distribution of marketing materials, including brochures, newsletters, and digital content.
• Manage public relations activities and relationships with media outlets to enhance brand visibility.
• Collaborate with product managers and engineering teams to articulate product features and benefits effectively.
• Monitor and analyze market trends and competitor activities to inform strategy adjustments.
• Lead a team of marketing professionals, providing mentorship and performance evaluation.
• Measure and report on the effectiveness of marketing initiatives and campaigns, making data-driven recommendations.
• Optimize digital marketing efforts, including social media, email marketing, and online advertising campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, preferably within the medical device or dental industry.
• Proven track record of developing successful marketing strategies and executing campaigns that drive business results.
• Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
• Strong analytical skills, with experience in market research and performance measurement.
• Ability to work independently and collaboratively in a remote environment.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize various technologies and tools to execute marketing strategies and analyze effectiveness. Key software may include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) tools like Salesforce, and analytical tools such as Google Analytics. Proficiency in graphic design software such as Adobe Creative Suite may also be beneficial for creating marketing collateral.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset, with strong leadership abilities and a passion for driving successful marketing initiatives. They should demonstrate excellent interpersonal skills, coupled with the ability to work cross-functionally in a dynamic environment. A proactive, results-oriented approach combined with a deep understanding of the dental industry and market communication trends will position the candidate as a strong fit for this role.