Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Job Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for leading the development and implementation of integrated marketing communication strategies. This role will oversee the creation of compelling narratives and marketing content that effectively promotes our innovative dental implant products. The ideal candidate will work collaboratively across cross-functional teams to enhance brand visibility, drive customer engagement, and support sales objectives, all while ensuring alignment with the company's strategic vision. This position is remote but based in Brea, CA, offering an exciting opportunity for a seasoned marketing professional to elevate our brand in the dental industry.

Job Responsibilities

• Develop and execute comprehensive marketing communication plans to support product launches and brand initiatives.
• Collaborate with product management, sales, and external partners to produce impactful marketing collateral, including digital content, presentations, and promotional materials.
• Manage the creation and distribution of engaging press releases and other public relations materials.
• Lead brand messaging efforts ensuring consistency across all channels and platforms.
• Analyze market trends and customer insights to adapt communication strategies effectively.
• Oversee the marketing communication budget and allocate resources efficiently.
• Measure and report on the effectiveness of marketing communication strategies and initiatives.
• Coordinate events and webinars that enhance brand awareness and engage stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• Minimum of 7-10 years of experience in marketing communications, with a focus on B2B or health-related industries.
• Strong leadership skills and experience managing cross-functional teams.
• Advanced project management skills with the ability to meet deadlines in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Proficient in digital marketing strategies and tools, including social media management and content marketing.
• Ability to analyze data and generate actionable insights.
• Experience in managing external agencies and vendors.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools, including Customer Relationship Management (CRM) software such as Salesforce, Marketing Automation platforms like HubSpot, and analytics tools for tracking campaign performance. Proficiency in content management systems (CMS), graphic design software (Adobe Creative Suite), and social media management tools will also be essential in executing effective communication strategies.

Ideal Candidates

Ideal candidates for this position are strategic thinkers with a proactive approach to problem-solving and a passion for the dental industry. They should possess strong interpersonal skills to foster collaboration across teams and with external partners while adapting to changing market dynamics. A creative mindset, combined with data-driven decision-making, will be crucial for identifying new communication opportunities and enhancing brand presence. Successful candidates will also demonstrate resilience, flexibility, and a commitment to driving growth and innovation within the marketing function.