Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Job Overview

The Senior Manager, Marketing Communications for Implant Direct at Envista Holdings Corporation will be responsible for developing and executing strategic marketing communication initiatives to enhance brand positioning and drive growth in the dental implant sector. This role encompasses oversight of marketing campaigns, collaboration with cross-functional teams, and leveraging analytical insights to optimize communication effectiveness. The successful candidate will play a crucial role in ensuring brand alignment, fostering customer engagement, and leading the marketing communications team to maximize impact and achieve organizational goals.

Job Responsibilities

• Develop, implement, and manage comprehensive marketing communication strategies that reflect brand vision and objectives.
• Lead and mentor a team of marketing professionals to execute inventive multi-channel communication campaigns.
• Collaborate with product, sales, and creative teams to create compelling marketing materials that enhance the customer journey.
• Monitor and analyze campaign performance metrics and adjust strategies based on insights and market trends.
• Manage budget allocation for marketing communications and ensure efficient use of resources.
• Act as the primary liaison for external agencies and partners to facilitate effective project execution.
• Drive brand awareness through targeted events, digital marketing, social media, and public relations efforts.
• Ensure cohesive messaging is maintained across all platforms and touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, with a focus on the healthcare or dental industry.
• Proven track record of managing comprehensive marketing campaigns from concept to execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional written and verbal communication skills.
• Experience in team leadership and project management.
• Proficiency in digital marketing platforms, CRM systems, and analytical tools.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to enhance marketing initiatives, including but not limited to Customer Relationship Management (CRM) software, email marketing platforms, content management systems (CMS), social media analytics tools, and graphic design software. Proficiency in marketing automation tools and data analytics software will be essential for effective campaign management and evaluation.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will possess strong leadership qualities, creativity, and a strategic mindset. They should have excellent interpersonal skills to effectively collaborate with cross-functional teams and external partners. A passion for the dental industry and a commitment to achieving excellence in marketing communications are essential. Candidates should also demonstrate flexibility and adaptability, as well as a superior ability to manage multiple projects in a fast-paced environment.