Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for leading and executing strategic marketing communications initiatives that enhance brand visibility and support business objectives. This role encompasses the planning, development, and execution of comprehensive marketing communications programs, including digital marketing, public relations, content creation, and internal communications. The Senior Manager will collaborate with cross-functional teams to deliver impactful messaging, ensuring alignment with the brand’s overall strategy while providing leadership to the marketing communications team.

Job Responsibilities

• Develop and implement integrated marketing communication strategies that effectively promote Implant Direct products and services.
• Lead the marketing communications team, providing guidance, mentoring, and performance management.
• Collaborate with product management and sales teams to create promotional materials that drive demand and support the sales process.
• Oversee digital marketing efforts, including website content, social media campaigns, and email marketing initiatives.
• Manage public relations efforts, maintaining relationships with key media contacts and drafting press releases.
• Analyze and report on the effectiveness of marketing communications initiatives to optimize future campaigns.
• Ensure that all marketing communications adhere to brand guidelines and maintain a consistent voice across all channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing communications, with at least 3 years in a management role.
• Proficiency in digital marketing strategies and tools, including SEO, PPC, and social media platforms.
• Strong understanding of market research and analytics to inform marketing strategies.
• Excellent written and verbal communication skills, with experience in content creation and editing.
• Ability to lead cross-functional teams and effectively manage multiple projects simultaneously.
• Experience in the dental or medical device industry is highly desirable.

Technologies & Tools

The Senior Manager will utilize a range of technologies and software tools to execute marketing communications strategies effectively. This includes Customer Relationship Management (CRM) systems, email marketing platforms, content management systems (CMS), social media management tools, analytics software, and design tools for creating promotional content. Familiarity with web analytics tools such as Google Analytics will be essential for measuring campaign effectiveness.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications position will exhibit strong leadership qualities, possessing a proactive and strategic mindset. Effective communication skills and the ability to craft compelling messages are critical. Additionally, a results-oriented approach and the capacity to adapt to changing market dynamics will enhance the candidate’s success in this role. Passionate about innovation in marketing and knowledgeable about the dental or medical device industry, the candidate should be both creative and analytical, ensuring that marketing efforts align with business objectives while resonating with target audiences.