Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for leading the strategic development and execution of integrated marketing communication initiatives. This role encompasses the oversight of marketing campaigns, brand messaging, and digital communication strategies to enhance brand recognition and support sales objectives. The senior manager will work closely with cross-functional teams to ensure cohesive messaging and alignment with the company’s mission and vision, while also fostering relationships with key stakeholders in the dental community.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies to promote Implant Direct's product portfolio.
• Lead the creation of compelling content across various channels, including digital, print, and social media to drive engagement and brand loyalty.
• Work collaboratively with product management to align marketing strategies with product launches and promotional activities.
• Manage and mentor a team of marketing professionals, ensuring high performance and professional growth.
• Conduct market research and analysis to identify trends, insights, and opportunities for brand positioning and messaging.
• Oversee budget allocation for marketing communication initiatives, ensuring adherence to financial guidelines and maximizing ROI.
• Collaborate with external agencies and partners to optimize marketing efforts and outreach programs.
• Monitor, track, and analyze the effectiveness of marketing campaigns to improve future initiatives.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field; Master’s Degree preferred.
• A minimum of 7 years of experience in marketing communications or related field, preferably within the medical device or dental industry.
• Demonstrated experience leading and managing a team with a focus on performance improvement and professional development.
• Exceptional written and verbal communication skills with a strong ability to engage diverse audiences.
• Proficient in digital marketing tools and platforms including SEO, social media, email marketing software, and analytics tools.
• Strong strategic thinking and problem-solving skills with the ability to innovate in fast-paced environments.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize various technologies and tools to enhance marketing efforts. These may include CRM systems for managing customer interactions, marketing automation software for campaign management, analytics tools for performance tracking, and design software for creating marketing materials. Familiarity with social media management platforms and content management systems will also be essential for executing effective digital strategies.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications position is a strategic thinker with a passion for the dental profession and a track record of developing successful marketing initiatives. They are collaborative and possess exceptional leadership skills to inspire and drive a team towards achieving high-impact results. Strong analytical abilities paired with creativity and attention to detail will enable the individual to craft compelling communications and adapt strategies based on market feedback. A proactive approach and a deep understanding of the dental industry landscape will contribute greatly to their success in this role.