Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a part of Envista Holdings Corporation, will play a pivotal role in shaping and executing the marketing communications strategy for the organization's advanced dental implant products. This remote position based in Brea, CA, demands a seasoned professional who will lead cross-functional teams to ensure cohesive branding and effective communication strategies that resonate with the target audience. The successful candidate will leverage their extensive knowledge of marketing principles within the dental industry to elevate the company's market presence and engage with stakeholders effectively.

Job Responsibilities

• Develop and implement comprehensive marketing communication plans to support the business goals of Implant Direct.
• Coordinate with sales, product management, and external partners to ensure alignment in messaging and branding initiatives.
• Lead the creation of promotional materials, digital content, and social media campaigns that effectively reach and engage target audiences.
• Conduct market research to identify trends and insights, offering data-driven recommendations to enhance marketing strategies.
• Manage the marketing communications budget, ensuring efficient allocation of resources to key initiatives.
• Evaluate the effectiveness of marketing communications efforts and implement continuous improvements based on performance metrics.
• Oversee the training and development of team members within the marketing communications department.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA is preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the healthcare or dental industry.
• Strong understanding of digital marketing strategies, including SEO, SEM, and content marketing.
• Proven track record in managing successful marketing campaigns and projects from conception to execution.
• Excellent analytical, organizational, and communication skills.
• Ability to work collaboratively in a cross-functional team environment and manage multiple priorities effectively.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to drive effectiveness in their role, including but not limited to marketing automation software, CRM systems, web analytics platforms (such as Google Analytics), content management systems, and social media management tools. Proficiency in graphic design software and project management applications will also be essential to streamline projects and enhance communication efforts.

Ideal Candidates

Ideal candidates for the position of Senior Manager, Marketing Communications are passionate leaders driven by results, who possess a strategic mindset and an innovative approach to marketing. They should be agile thinkers capable of thriving in a fast-paced environment, with demonstrated skills in relationship building and cross-department collaboration. A deep understanding of the dental industry and its customer base will be a significant advantage, alongside a commitment to continuous improvement and professional growth in both personal and team endeavors.