Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Overview

The Senior Manager of Marketing Communications at Implant Direct, a subsidiary of Envista Holdings Corporation, will oversee and execute comprehensive marketing communication strategies to enhance brand visibility and market presence. This role involves collaboration with cross-functional teams to develop effective messaging, manage public relations efforts, and implement integrated marketing campaigns that resonate with target audiences. The individual will drive initiatives that support product launches, improve customer engagement, and elevate the overall market positioning of Implant Direct services and products. This position is remote, based out of Brea, CA.

Job Responsibilities

• Develop and implement strategic marketing communication plans aligned with business objectives.
• Oversee the creation of marketing materials, including brochures, press releases, and digital content.
• Collaborate with product management teams to ensure effective product launches through cohesive marketing strategies.
• Manage public relations activities, including media outreach and company communications.
• Analyze market trends and customer feedback to fine-tune marketing approaches and enhance brand reputation.
• Lead a team of marketing professionals, providing direction and support to drive performance and achieve goals.
• Coordinate with internal stakeholders and external vendors to execute marketing programs efficiently.
• Measure and report on the effectiveness of marketing communications campaigns to optimize future initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• A minimum of 7 years of experience in marketing communications, with at least 3 years in a managerial role.
• Proven experience in developing and executing successful marketing strategies, particularly in the medical or dental industries.
• Strong understanding of digital marketing, content marketing, and public relations.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Proficient in marketing automation tools, analytics software, and content management systems.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools vital for executing marketing strategies. Proficiency in marketing automation platforms such as HubSpot or Marketo is essential. Familiarity with analytics tools like Google Analytics and social media management platforms is required for tracking campaign performance. Additionally, experience with graphic design software such as Adobe Creative Suite may be beneficial for creating marketing materials.

Ideal Candidates

The ideal candidate for this position will possess strong leadership qualities, with a proactive approach to problem-solving and decision-making. They will excel in a collaborative environment and demonstrate a strategic mindset with the ability to navigate the complexities of cross-functional work. An analytical thinker with a passion for innovative marketing strategies, this individual should also possess excellent interpersonal skills to effectively communicate ideas both internally and externally. A commitment to continuous improvement and adaptability to changing market dynamics will further enhance their success in this role.