Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will play a pivotal role in shaping and executing the marketing communications strategy to enhance brand visibility and drive product engagement. This position entails leading a team to develop integrated marketing communication plans that align with business objectives, coordinating cross-functional initiatives, and fostering relationships with stakeholders both internally and externally. The ideal candidate will possess a strong understanding of the dental implant market, demonstrated leadership capabilities, and be adept at leveraging data-driven insights to inform strategic decisions.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies that drive customer engagement and brand growth.
• Lead and mentor the marketing communications team to ensure high performance and professional development.
• Collaborate with product management, sales, and external partners to create impactful promotional materials and campaigns.
• Utilize market research and competitive analysis to identify trends and opportunities within the dental implant sector.
• Oversee the production of content for various channels, including digital platforms, social media, and print media.
• Manage budgets and allocate resources efficiently to maximize campaign impact.
• Measure and report on the effectiveness of marketing communications initiatives and make recommendations for enhancements.
• Ensure brand consistency across all marketing communications and compliance with corporate standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, with at least 3 years in a managerial or leadership role.
• Proven track record of driving successful marketing campaigns in the healthcare or dental industry.
• Exceptional written and verbal communication skills with a strong attention to detail.
• Experience in digital marketing tools and techniques, including SEO, SEM, and social media marketing.
• Strong analytical skills with proficiency in data analysis tools to evaluate campaign performance.
• Ability to effectively manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools including CRM software for campaign management, analytics tools such as Google Analytics for performance measurement, graphic design software for the creation of promotional materials, and project management applications to oversee the marketing team's workflow. Familiarity with marketing automation platforms will also be essential for executing targeted communication strategies.

Ideal Candidates

Successful candidates for the Senior Manager, Marketing Communications position will exhibit key characteristics such as strategic thinking, creativity, and adaptability. They will possess a strong ability to collaborate with diverse teams and build strong relationships with stakeholders. An effective communicator, they will be capable of turning complex concepts into clear, compelling messages. Additionally, candidates should demonstrate a passion for the dental industry and a commitment to driving results through innovative marketing practices.