Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, plays a pivotal role in developing and executing marketing communication strategies that enhance brand presence and drive product adoption in the dental implant market. This remote position based in California requires a strategic thinker with exceptional communication skills, capable of collaborating across multiple departments to ensure cohesive messaging and successful marketing initiatives. The successful candidate will leverage market insights, oversee digital and traditional marketing efforts, and lead a team in delivering high-impact campaigns that resonate with target audiences.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies to support product launches and brand initiatives.
• Oversee the creation of marketing materials, including brochures, presentations, and digital content that align with corporate branding standards.
• Manage a team of marketing professionals, providing guidance and mentorship to foster professional development.
• Coordinate cross-functional efforts with product management, sales, and research & development teams to ensure alignment on messaging and marketing goals.
• Conduct market analysis to identify trends and consumer needs, tailoring communications strategies accordingly.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions for optimization.
• Maintain relationships with external agencies and partners to support creative development and execution of marketing programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably within the medical devices or dental industry.
• Proven experience in team management and leadership.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly.
• Strong analytical skills with a data-driven approach to decision-making.
• Proficiency in digital marketing techniques, including SEO, content marketing, and social media strategies.
• Ability to thrive in a fast-paced, collaborative environment and effectively manage multiple priorities.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to execute marketing strategies effectively. Software applications may include Salesforce for customer relationship management, marketing automation tools such as HubSpot or Marketo, and analytics platforms like Google Analytics to track campaign performance. Creative tools like Adobe Creative Suite will also be essential for developing high-quality marketing materials, along with project management software to facilitate team collaboration and workflow efficiency.

Ideal Candidates

The ideal candidate for this position is a proactive and innovative marketing professional with a proven record in the healthcare sector. They possess a strong capacity for strategic thinking, the ability to inspire and lead a diverse team, and a commitment to excellence in executing marketing initiatives. A good fit will also exhibit resilience in the face of challenges, adaptability to market changes, and a passion for driving the success of products within the dental industry.