Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for developing and executing comprehensive marketing communication strategies aimed at enhancing brand awareness, driving customer engagement, and supporting sales objectives. This role will require a deep understanding of the dental implant industry and collaboration with cross-functional teams to deliver impactful messaging across various channels. The ideal candidate will leverage their expertise in marketing communications to lead initiatives that resonate with target audiences while ensuring alignment with overall corporate objectives.

Job Responsibilities

• Develop and implement integrated marketing communication plans to support business objectives and drive brand recognition.
• Collaborate with product management, sales teams, and other stakeholders to ensure messaging is consistent and effective across all channels.
• Oversee the creation of marketing materials, including brochures, digital content, presentations, and press releases.
• Manage and maintain relationships with external agencies and vendors for marketing communication initiatives.
• Analyze and report on marketing communication performance metrics, adjusting strategies as necessary to maximize impact.
• Lead and mentor the marketing communications team, fostering a creative and accountable work environment.
• Stay current with industry trends, competitive landscape, and emerging communication technologies to inform strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred.
• A minimum of 7 years of experience in marketing communications, preferably within the healthcare or dental industries.
• Strong understanding of digital marketing strategies, including social media, content marketing, and search engine optimization.
• Proven experience managing teams and driving collaborative projects.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Ability to analyze data and derive actionable insights to inform decision-making.
• Proficiency in marketing automation tools and CRM software. Familiarity with graphic design software is a plus.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools, including but not limited to, customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and digital asset management (DAM) tools. Familiarity with analytics tools such as Google Analytics and Adobe Analytics will also be essential for measuring campaign performance and effectiveness.

Ideal Candidates

Ideal candidates for this position will possess strong leadership qualities, with the ability to inspire and motivate a team towards achieving common goals. They will demonstrate a strategic mindset, capable of developing innovative solutions while effectively managing multiple projects. Excellent communication skills are crucial, along with a collaborative approach to working with various stakeholders. A passion for the dental industry and a drive for continuous improvement will also distinguish the best candidates for this role.