Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Marketing Communications for Implant Direct at Envista Holdings Corporation will play a pivotal role in driving brand awareness and marketing strategy for our innovative dental solutions. This position involves developing and implementing comprehensive marketing communications plans that resonate with our target audience while ensuring alignment with corporate objectives. The successful candidate will lead cross-functional teams to enhance brand positioning and improve market penetration by leveraging various communication channels and tools.

Job Responsibilities

• Develop and execute integrated marketing communications strategies for Implant Direct’s product lines.
• Lead the creation of marketing materials, including brochures, sales tools, and digital content, to support sales teams.
• Manage relationships with external agencies and vendors in executing marketing initiatives.
• Analyze market trends and customer insights to inform marketing strategies and identify growth opportunities.
• Oversee brand management efforts to ensure consistency across all touchpoints.
• Collaborate with cross-functional teams, including sales, product development, and clinical support, to align marketing strategies with business objectives.
• Track and report on the effectiveness of marketing communications initiatives through metrics and KPIs.
• Maintain oversight of the marketing budget, ensuring optimal allocation of resources for maximum impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, preferably in the medical device or dental industry.
• Proven experience in managing large-scale marketing projects from conception to execution.
• Strong knowledge of digital marketing strategies, including social media, SEO, and content marketing.
• Excellent written and verbal communication skills, with the ability to present to diverse audiences.
• Demonstrated leadership abilities, with experience in mentoring and managing marketing teams.
• Analytical mindset with proficiency in using marketing analytics tools to derive actionable insights.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a range of technologies and tools, including Customer Relationship Management (CRM) systems, marketing automation software, analytics platforms, social media management tools, and design software such as Adobe Creative Suite. Proficiency in Microsoft Office Suite is also required for effective report generation and presentations.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will exhibit a blend of strategic thinking and creative problem-solving skills. They should be highly adaptable, able to thrive in a fast-paced environment, and demonstrate a strong understanding of the dental market landscape. A passion for innovation, combined with the ability to collaborate effectively with diverse teams and stakeholders, as well as a results-oriented approach to achieving marketing goals, will set candidates apart in this role.