Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation, you will play a pivotal role in shaping and executing marketing strategies that elevate brand presence and drive growth. You will lead a team focused on developing and implementing innovative communication strategies across multiple channels, ensuring alignment with the company's strategic objectives. Your expertise will facilitate collaboration with cross-functional teams to produce high-quality content and materials that resonate with target audiences, ultimately enhancing customer engagement and satisfaction.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies to support implant product lines.
• Manage a team of marketing professionals to produce engaging content for various marketing channels, including digital platforms, print, and events.
• Oversee the creation of marketing materials that effectively communicate product value propositions to diverse audiences.
• Monitor and analyze marketing campaign performance metrics to inform future strategies and improve effectiveness.
• Collaborate with product management and sales teams to ensure cohesive messaging and alignment of marketing initiatives.
• Serve as the primary point of contact for external vendors and agencies for marketing communication projects.
• Conduct market research to identify trends and customer needs to develop effective marketing strategies.
• Ensure all marketing communications adhere to brand guidelines and corporate policies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, with at least 3 years in a managerial role.
• Proven track record of successfully managing marketing teams in the healthcare or dental industries.
• Strong analytical and project management skills, with the ability to manage multiple priorities under tight deadlines.
• Exceptional written and verbal communication skills, with expertise in audience segmentation and targeting.
• Proficiency in digital marketing tools and techniques, including SEO, content marketing, and social media management.
• Advanced understanding of market analysis and customer insights.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a variety of technologies and tools to facilitate effective marketing efforts. Familiarity with Customer Relationship Management (CRM) systems, such as Salesforce, is essential for managing customer interactions and data. Proficiency in marketing automation platforms, including HubSpot or Marketo, will be critical for executing campaigns efficiently. Additionally, experience with analytics tools like Google Analytics and social media management software will support performance tracking and optimization strategies.

Ideal Candidates

The ideal candidate for this position will exhibit a strong leadership presence, characterized by effective communication and interpersonal skills. They should possess a results-driven mindset, demonstrating an ability to create innovative strategies that capitalize on market opportunities. A collaborative approach to team management, along with a passion for the dental and healthcare industry, will contribute to their success. Furthermore, the ideal candidate must be adaptable and proactive, readily embracing changes in a fast-paced environment while maintaining a strong focus on achieving organizational objectives.