Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications for Implant Direct at Envista Holdings Corporation will be responsible for developing and executing comprehensive marketing communication strategies that enhance brand awareness and drive growth in the dental implant sector. This role will require close collaboration with cross-functional teams to ensure cohesive messaging and alignment with business objectives. The candidate will oversee the creation of high-quality content and promotional materials, manage various marketing campaigns, and leverage market insights to optimize strategies and drive demand for Implant Direct products.

Job Responsibilities

• Develop and implement strategic marketing communication plans tailored to the Implant Direct product line.
• Collaborate with product management, sales, and R&D teams to create compelling messaging that articulates the value proposition of products.
• Manage the execution of digital and traditional marketing initiatives, including email campaigns, social media strategy, and events.
• Oversee the production of marketing collateral, ensuring consistency with brand standards and alignment with market needs.
• Monitor market trends and competitor activities to inform marketing strategies and make data-driven decisions.
• Lead a team of marketing professionals, providing guidance and support in their professional development and project execution.
• Measure and report on the effectiveness of marketing communication strategies, making recommendations for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master's degree is a plus.
• Minimum of 7-10 years of experience in marketing communications, preferably within the medical device or dental industry.
• Proven track record of developing and executing successful marketing strategies that drive growth.
• Strong leadership skills with experience managing teams and cross-functional projects.
• Exceptional written and verbal communication skills, with the ability to create and present ideas effectively.
• Proficient in digital marketing tools, CRM systems, and analytics platforms.
• Strong analytical skills to interpret market data and consumer insights.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to execute marketing efforts efficiently. These may include Customer Relationship Management (CRM) software such as Salesforce, email marketing platforms like Mailchimp, social media management tools, content management systems (CMS), and analytics tools like Google Analytics to track performance and optimize campaigns. Familiarity with graphic design software such as Adobe Creative Suite may also be beneficial for producing promotional materials.

Ideal Candidates

An ideal candidate for the Senior Manager, Marketing Communications position will possess a dynamic blend of creativity and analytical thinking, demonstrating an ability to innovate while grounded in data-driven decision-making. Candidates should exhibit strong interpersonal skills, enabling them to effectively collaborate across diverse teams and influence stakeholders at all levels. Additionally, a passion for the dental industry and a genuine desire to contribute to the advancement of dental technology will set successful candidates apart in fostering brand loyalty and engagement.