Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Implant Direct Senior Manager of Marketing Communications at Envista Holdings Corporation plays a pivotal role in shaping and executing comprehensive marketing strategies to enhance brand awareness and drive product adoption in the dental implant market. This remote position requires a strategic thinker with exceptional communication skills and a solid understanding of both traditional and digital marketing channels. The Senior Manager will collaborate closely with cross-functional teams, stakeholders, and external partners to create impactful messaging and promotional materials while ensuring alignment with the overall business objectives.

Job Responsibilities

• Develop and implement integrated marketing communication strategies and campaigns to promote Implant Direct products.
• Lead the creation of marketing collateral, including brochures, promotional materials, and digital content.
• Collaborate with product management and sales teams to identify market trends and customer needs.
• Oversee the management and optimization of digital marketing initiatives, including social media, email campaigns, and website content.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Manage external advertising agencies and vendors to ensure timely and effective execution of marketing projects.
• Coordinate and participate in industry trade shows, webinars, and other promotional events.
• Ensure brand consistency and compliance across all marketing materials and communications.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• Minimum of seven years of experience in marketing communications, preferably within the dental or medical device industry.
• Proven track record of developing and implementing successful marketing strategies and campaigns.
• Strong understanding of digital marketing tools and analytics.
• Exceptional written and verbal communication skills with strong attention to detail.
• Ability to lead projects, manage tight deadlines, and work collaboratively in a remote setting.
• Experience managing teams and working cross-functionally with sales, product management, and external partners.

Technologies & Tools

The ideal candidate will be proficient in a variety of marketing technologies and tools that facilitate effective campaign execution and performance tracking. Familiarity with Customer Relationship Management (CRM) software such as Salesforce, marketing automation tools (e.g., HubSpot, Marketo), social media management platforms, and analytics tools (Google Analytics, SEMrush) is essential. Additionally, proficiency in graphic design software (e.g., Adobe Creative Suite) will be beneficial for content development purposes.

Ideal Candidates

Successful candidates for the Senior Manager, Marketing Communications position will possess a balance of creativity and analytical skills, coupled with a passion for engaging and meaningful communication. They should be self-motivated and results-oriented, with the ability to inspire and lead teams remotely. Candidates who demonstrate strong interpersonal skills, adaptability to changing environments, and a proactive approach to problem-solving will thrive in this role. Moreover, a deep understanding of the dental industry landscape will be an advantage in contributing to the strategic goals of Envista Holdings Corporation.