Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation will play a pivotal role in shaping and executing marketing strategies that enhance product awareness and drive sales in the dental implant sector. This position entails a blend of leadership, strategic planning, and hands-on execution, aiming to elevate the Implant Direct brand and engage with healthcare professionals effectively. The ideal candidate will work collaboratively across multiple departments and implement innovative communication strategies that resonate with target markets, ensuring alignment with organizational objectives and branding standards.

Job Responsibilities

• Develop and execute comprehensive marketing communication plans that align with the company’s sales objectives and brand strategy.
• Lead and mentor the marketing communications team to enhance performance and foster professional growth.
• Collaborate with product management and sales teams to create impactful messaging that highlights the benefits and features of Implant Direct products.
• Manage the production of marketing materials, including brochures, presentations, and digital content that adhere to brand guidelines.
• Measure and analyze the effectiveness of marketing campaigns, using data to refine strategies for optimal results.
• Oversee the organization and execution of trade shows, conferences, and other industry-related events.
• Build and maintain strong relationships with external vendors, agencies, and partners to ensure project alignment and success.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is a plus.
• A minimum of 7 years of experience in marketing communications, preferably in the healthcare or dental industry.
• Proven track record of managing successful marketing campaigns and leading teams.
• Strong understanding of digital marketing principles and tools, including SEO, SEM, and social media marketing.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Demonstrated ability to work collaboratively in a cross-functional team environment.
• Proficient in Adobe Creative Suite and Microsoft Office Suite; experience with marketing automation software is a plus.

Technologies & Tools

This position requires proficiency with various marketing technologies and tools. Key platforms include CRM software (such as Salesforce) for customer engagement tracking, marketing automation tools (e.g., HubSpot or Marketo) for campaign management, and analytics tools (Google Analytics or similar) to measure campaign effectiveness. Familiarity with graphic design software like Adobe Creative Suite is also beneficial for the development of marketing collateral.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications role is a strategic thinker with a balance of analytical and creative skills. They should possess exceptional leadership qualities, fostering collaboration and inspiring their team. Moreover, successful candidates will demonstrate a deep understanding of the dental industry dynamics and a passion for advancing marketing communications practices. A results-driven mindset, adaptability to change, and a commitment to continuous improvement will set them apart in this role.