Job Description
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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.
Job Overview
The Senior Manager, Marketing Communications for Implant Direct at Envista Holdings Corporation is tasked with developing and executing comprehensive marketing communication strategies that enhance brand awareness and drive market growth. This leadership position entails collaboration with cross-functional teams to create impactful messages and materials, ensuring alignment with corporate objectives, and adapting strategies to meet the diverse needs of stakeholders. The ideal candidate will exhibit strong business acumen and possess a track record of successful marketing initiatives in the dental or medical device sectors.
Job Responsibilities
- Develop and implement integrated marketing communication strategies that promote Implant Direct’s product offerings.
- Collaborate with product management and sales teams to create compelling messaging and materials that resonate with targeted customer segments.
- Oversee the creation of digital and print marketing collateral to support product launches and ongoing campaigns.
- Monitor and assess the effectiveness of marketing communications initiatives, providing actionable insights for continuous improvement.
- Lead and mentor a marketing communications team, fostering a culture of creativity, accountability, and professional development.
- Engage with external partners, vendors, and agencies to enhance marketing efforts while managing budgets effectively.
- Stay abreast of market trends, competitors, and regulatory changes to inform strategic decision-making and messaging.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
- Minimum of 7 years of experience in marketing communications, preferably in the dental or medical device industry.
- Proven experience in developing and executing successful multi-channel marketing campaigns.
- Strong project management skills with the ability to manage multiple priorities effectively.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to work collaboratively in a remote team environment and lead cross-functional initiatives.
Technologies & Tools
The position requires proficiency with various marketing and analytics technologies. Familiarity with Customer Relationship Management (CRM) systems, email marketing platforms, and content management systems is essential. Candidates should also possess a working knowledge of digital analytics tools such as Google Analytics and social media management software. Experience with graphic design software (e.g., Adobe Creative Suite) and project management tools (e.g., Asana or Trello) is highly beneficial.
Ideal Candidates
The ideal candidate for the Senior Manager, Marketing Communications role will be a strategic thinker with a strong ability to translate complex ideas into clear, actionable marketing strategies. They will demonstrate leadership qualities with the capability to inspire and lead a team, alongside possessing a proactive approach to problem-solving and innovation. A passion for the dental or medical device industry, combined with an unyielding commitment to excellence and measurable results, will render the candidate highly effective in this position.
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