Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation is responsible for developing and executing comprehensive marketing communication strategies to enhance product visibility and brand equity in the dental implant market. This position requires a strategic leader who can manage cross-functional teams, drive engagement across multiple channels, and ensure alignment with the company's overall marketing objectives. The ideal candidate will oversee the planning, execution, and measurement of marketing communications initiatives that support sales growth and strengthen customer relationships in a remote capacity from California.

Job Responsibilities

• Develop and implement strategic marketing communication plans that align with corporate objectives and market needs.
• Lead the creation and execution of integrated marketing campaigns, including digital, social media, print, and events.
• Manage a team of marketing professionals, guiding creative development and ensuring collaboration across departments.
• Conduct market research to understand customer needs and competitive landscape, translating insights into actionable marketing tactics.
• Oversee the preparation of communication materials such as brochures, presentations, and press releases to effectively convey product benefits and company vision.
• Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing communication initiatives and optimize future strategies.
• Collaborate with sales teams to enhance customer engagement and support sales efforts through targeted materials and campaigns.
• Manage external vendor relationships for creative development, media buying, and public relations as necessary.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7-10 years of experience in marketing communications, particularly in the medical device or dental industry.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong leadership skills with experience in managing and mentoring a diverse team.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Proficiency in digital marketing platforms, analytics, and marketing automation tools.
• Ability to work independently and collaboratively in a remote working environment.

Technologies & Tools

This position will utilize various technologies and tools, including Customer Relationship Management (CRM) systems, marketing automation platforms such as HubSpot or Marketo, graphic design software like Adobe Creative Suite, and analytics tools like Google Analytics. Familiarity with content management systems (CMS) and social media management tools is also essential to drive effective marketing communication initiatives.

Ideal Candidates

The ideal candidate for this role possesses a blend of creativity and analytical thinking, demonstrating the ability to strategize and execute marketing communication initiatives effectively. Strong interpersonal skills are crucial for influencing cross-functional teams and driving collaboration. A passion for innovation in the dental industry, coupled with an adaptable mindset to thrive in a rapidly changing environment, will contribute to the success in this position. Candidates should also exhibit a commitment to continuous learning and professional growth within the field.