Implant Direct Senior Manager, Marketing Communications (Remote-CA)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Implant Direct plays a critical role in shaping and executing the marketing communication strategies that elevate the brand and drive growth for Envista Holdings Corporation. This position requires a strategic thinker who can effectively manage multiple projects while collaborating with cross-functional teams. The candidate will be responsible for developing and implementing comprehensive marketing communication plans that support product launches, promote brand messaging, and enhance customer engagement, all while ensuring alignment with corporate objectives and market trends.

Job Responsibilities

• Develop and oversee the marketing communications strategy for Implant Direct, ensuring alignment with overall company goals.
• Create and manage integrated marketing communications campaigns across various channels, including digital, print, and events.
• Collaborate with product management and sales teams to define messaging and positioning for new product launches.
• Write and edit high-quality marketing content, including press releases, newsletters, product brochures, and social media posts.
• Analyze market trends and customer insights to inform marketing strategies and tactics.
• Manage relationships with external agencies and vendors to ensure timely execution of marketing initiatives.
• Monitor and report on the effectiveness of marketing communications efforts to improve future campaigns.
• Lead the marketing communications team, providing mentorship, guidance, and performance management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing communications or related field, preferably within the medical device or healthcare industry.
• Proven track record of managing successful integrated marketing campaigns.
• Strong understanding of digital marketing trends and tools, including SEO, SEM, and analytics.
• Exceptional written and verbal communication skills.
• Experience managing teams and leading projects in a fast-paced environment.
• Proficiency in marketing automation platforms and CRM systems.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools to enhance the effectiveness of marketing strategies. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, and analytics tools such as Google Analytics to monitor and optimize campaigns. Additionally, proficiency in graphic design software and project management tools may also be advantageous for coordinating marketing efforts.

Ideal Candidates

The ideal candidate for this position is a proactive and innovative marketing professional who excels in a collaborative environment. They should possess strong analytical skills to assess marketing performance and identify areas for improvement. Excellent interpersonal skills are crucial for building relationships both internally and externally. An effective communicator who can translate complex concepts into compelling messages will be instrumental in driving brand success in the marketplace. Furthermore, an enthusiasm for keeping abreast of industry trends and a passion for healthcare will significantly benefit the candidate in this dynamic role.