Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for leading the development and execution of marketing communications strategies that elevate brand awareness and promote products within the dental restoration market. This role involves collaboration with cross-functional teams to ensure consistent messaging and positioning, managing campaigns across multiple channels, and analyzing performance metrics to drive continuous improvement. The successful candidate will leverage their expertise in marketing and communications to enhance the effectiveness of promotional activities while fostering a strong brand identity within the competitive landscape.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies that support business objectives.
• Oversee the creation of marketing collateral, digital content, and promotional materials that align with product launches and campaigns.
• Manage external agencies and vendors to ensure project deliverables meet quality standards and timelines.
• Collaborate with sales teams to create impactful sales enablement tools and training materials.
• Conduct market research and competitive analysis to inform marketing strategies and product positioning.
• Measure and analyze the effectiveness of marketing communications initiatives through appropriate metrics and KPIs.
• Act as a brand ambassador, ensuring that all communication reflects the values and mission of Implant Direct.
• Lead a team of marketing professionals, providing mentorship and professional development opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably within the dental or medical device industry.
• Strong understanding of digital marketing strategies, including social media, email marketing, and content development.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Exceptional written and verbal communication skills, with the ability to adapt messaging for various audiences.
• Experience with marketing automation tools and CRM systems is highly desirable.
• Demonstrated leadership and team management skills.

Technologies & Tools

This position utilizes a variety of technologies and tools to effectively manage marketing communications. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), Customer Relationship Management (CRM) systems (e.g., Salesforce), and design software (e.g., Adobe Creative Suite) is essential. Additionally, proficiency in analytics tools for measuring campaign performance, such as Google Analytics, is expected to inform strategy and decision-making.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications role will possess a blend of creativity and analytical skills, enabling them to craft compelling marketing messages while systematically analyzing their impact. They should be proactive and results-driven, with a strong customer orientation and collaborative mindset to work effectively across departments. A strategic thinker with a passion for continuous learning and adaptation to a dynamic market will thrive in this role. Exceptional leadership abilities and a commitment to fostering team development round out the qualities necessary for success in this position.