Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, plays a critical leadership role in developing and executing comprehensive marketing communication strategies that elevate brand visibility and drive customer engagement. This position involves collaborating closely with cross-functional teams to ensure the alignment of messaging across all channels, managing marketing initiatives from conception to execution, and leveraging analytics to refine strategies. The ideal candidate will possess a strong background in marketing communications, particularly within the dental or medical fields, and demonstrate a capacity for innovative thinking in a remote work environment.

Job Responsibilities

• Develop and implement marketing communication plans to support product launches and ongoing campaigns.
• Oversee content creation for various platforms, including digital, print, and social media, ensuring consistency with brand messaging.
• Collaborate with product management and sales teams to align marketing strategies with business objectives.
• Manage the marketing communications budget, optimizing resource allocation for maximum impact.
• Analyze market trends, customer insights, and competitive landscape to inform strategies and drive innovation.
• Lead a team of marketing professionals, providing mentorship and fostering a collaborative work environment.
• Establish key performance indicators (KPIs) to measure campaign effectiveness and report results to senior leadership.
• Serve as the primary point of contact for external marketing agencies and vendors.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably within the dental or healthcare industry.
• Proven track record of successful campaign management and content strategy execution.
• Excellent written and verbal communication skills, with the ability to convey complex information clearly.
• Strong analytical skills with a data-driven approach to decision-making.
• Proficiency with digital marketing tools and social media platforms.
• Experience in managing budgets and working with external vendors is preferred.

Technologies & Tools

This position utilizes a range of technologies and tools essential for effective marketing communications. Candidates should be proficient in digital marketing platforms such as HubSpot and Google Analytics, content management systems like WordPress, and graphic design software including Adobe Creative Suite. Additionally, familiarity with project management tools such as Asana or Trello is beneficial for team collaboration and workflow efficiency.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications role is a strategic thinker with a creative mindset and a passion for marketing. They should have the ability to lead diverse teams, foster collaboration, and communicate effectively at all levels of the organization. Strong organizational skills and a proactive approach to problem-solving are essential, as is the capacity to adapt to changing market conditions and embrace innovation. A strong commitment to customer-centric marketing and a willingness to leverage data for continuous improvement will further ensure success in this role.