Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for developing and executing comprehensive marketing communication strategies to enhance brand visibility and drive customer engagement. The individual in this position will lead a team of marketing professionals in planning, executing, and measuring marketing campaigns across various channels. This role entails collaboration with cross-functional teams, including Product Management and Sales, to ensure alignment on messaging and goals, and will require an emphasis on results-driven strategies that meet the evolving needs of the dental implant market.

Job Responsibilities

• Develop and implement strategic marketing communications plans that align with overarching business objectives.
• Lead and mentor a team of marketing specialists, fostering professional growth and collaboration.
• Oversee the creation of high-quality marketing content, including product literature, press releases, and digital assets.
• Coordinate with internal teams to ensure consistency in brand messaging and positioning.
• Monitor and analyze marketing performance metrics to inform ongoing strategy and optimize future campaigns.
• Manage external relationships with advertising agencies, vendors, and industry influencers to enhance market presence.
• Conduct market research to identify trends and customer insights that inform messaging and product offerings.
• Collaborate with the sales team to develop targeted communication strategies that boost client engagement and sales performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• Minimum of 8 years of experience in marketing communications, preferably within the healthcare or dental industry.
• Proven track record of successful marketing campaign development and execution.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent verbal and written communication skills, with a keen attention to detail.
• Ability to analyze performance metrics and translate them into actionable insights.
• Proficiency in digital marketing strategies, including email marketing, social media, and SEO.
• Strong project management skills with the ability to handle multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to facilitate effective marketing efforts. This includes CRM software like Salesforce, marketing automation platforms such as HubSpot or Marketo, digital analytics tools like Google Analytics, graphic design software including Adobe Creative Suite, and project management tools such as Asana or Trello. Experience with these technologies is essential for managing campaigns efficiently and gathering insights for reporting purposes.

Ideal Candidates

The ideal candidate for this position is a dynamic marketing professional with a robust understanding of the dental industry and a passion for creating innovative communication strategies. They exhibit strong leadership qualities, are collaborative by nature, and are results-oriented with a strategic mindset. An analytical thinker who thrives in a fast-paced environment, the perfect candidate is also adept at translating complex ideas into clear, compelling messages that resonate with diverse audiences. Strong interpersonal skills and a commitment to continuous improvement will further distinguish the qualified applicant in this role.