Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Envista Holdings Corporation is seeking a dynamic and strategic Senior Manager of Marketing Communications for our Implant Direct division. The successful candidate will be responsible for leading the marketing communications strategy, ensuring alignment with corporate objectives, and enhancing brand visibility across various channels. This role requires a blend of creativity and analytical skills, enabling the candidate to develop innovative campaigns that effectively engage our target audiences while driving revenue growth. The Senior Manager will collaborate with cross-functional teams to execute initiatives that support product launches and promote organizational values, ultimately contributing to the overall success of the Implant Direct brand.

Job Responsibilities

• Develop and implement comprehensive marketing communications strategies aligned with business objectives.
• Lead the creation of marketing collateral, including brochures, digital content, and presentations.
• Manage and oversee advertising and promotional campaigns, ensuring timely and cost-effective execution.
• Collaborate with product management and sales teams to support product launches and ongoing marketing initiatives.
• Conduct market research and competitive analysis to inform strategy and enhance market positioning.
• Utilize data-driven insights to optimize marketing campaigns and track performance metrics.
• Manage relationships with external vendors, agencies, and partners to ensure high-quality output.
• Oversee the marketing budget, forecasting expenditures and monitoring ROI on marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5-7 years of experience in marketing communications, preferably within the dental, medical, or related industries.
• Proven track record in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing strategies, including SEO, SEM, and social media.
• Excellent communication skills, both verbal and written, with an ability to present to various stakeholders.
• Demonstrated leadership and team management capabilities.
• Analytical mindset with proficiency in data interpretation and performance measurement.

Technologies & Tools

The Senior Manager of Marketing Communications will leverage various technologies and tools in their role, including marketing automation software (e.g., HubSpot, Marketo), content management systems (CMS), customer relationship management (CRM) tools (e.g., Salesforce), and social media platforms for engagement and analytics. Proficiency in graphic design software and analytics tools (such as Google Analytics and SEO tools) will also be beneficial for campaign execution and performance tracking.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will possess a results-oriented mindset, demonstrating the ability to strategize effectively and drive initiatives forward. They should exhibit strong leadership qualities, fostering collaboration across teams while inspiring creativity and innovation. A high level of adaptability and a passion for the dental or medical field are essential, as is the ability to thrive in a fast-paced, ever-evolving environment. Candidates should also have a keen attention to detail, ensuring that all communications reflect the highest standards of quality and professionalism.