Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation, you will play a pivotal role in shaping and executing comprehensive marketing communication strategies to enhance brand visibility and engagement. This position involves leading the development and implementation of integrated marketing campaigns that promote our products and services, ensuring alignment with corporate objectives and sales strategies. This role requires collaboration with cross-functional teams and effective resource management to achieve marketing goals in a fast-paced, dynamic environment.

Job Responsibilities

• Develop and execute the overall marketing communications strategy for Implant Direct, ensuring alignment with business objectives.
• Lead the creation of integrated marketing campaigns, including digital marketing, social media, content marketing, and public relations initiatives.
• Collaborate with sales and product development teams to craft compelling value propositions and messaging for targeted audiences.
• Manage and optimize marketing budgets, ensuring effective allocation of resources to maximize ROI on marketing efforts.
• Analyze market trends, customer feedback, and competitive landscape to inform strategic decisions and campaign adjustments.
• Oversee the production of marketing materials, including brochures, advertisements, email campaigns, and online content.
• Monitor and evaluate the effectiveness of marketing initiatives, providing regular reports and analyses to senior leadership.
• Establish and maintain relationships with media, influencers, and industry partners to enhance brand recognition.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 8 years of experience in marketing and communications, preferably in the medical device or dental industry.
• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and strategies, including SEO, SEM, and analytics.
• Excellent oral and written communication skills, with the ability to present ideas effectively.
• Demonstrated leadership skills, with experience in managing a diverse team.
• Ability to work collaboratively in a remote team environment and manage projects across various time zones.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to effectively execute marketing strategies. These include advanced marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) tools like Salesforce, analytics software like Google Analytics, and design tools such as Adobe Creative Suite. Familiarity with social media management platforms and email marketing systems is also essential for optimizing communications across different channels.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a strong analytical mindset and a passion for marketing innovation. They possess excellent leadership qualities, enabling them to inspire and guide their team towards achieving common goals. Successful candidates will have a collaborative spirit, demonstrating an ability to forge strong relationships across departments. They should be adaptable, embracing change and technology, while remaining focused on the nuances of the dental and medical device markets. A creative and proactive approach to problem-solving is essential, along with a keen understanding of market needs and customer insights.