Implant Direct Senior Manager, Marketing Communications (Remote-CA)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation will wield significant influence in shaping and executing robust marketing strategies that enhance brand visibility and drive growth. This role involves oversight of all communications efforts, including the development of integrated marketing campaigns, management of digital platforms, and coordination of public relations initiatives. The successful candidate will collaborate closely with cross-functional teams to enhance customer engagement and promote the organization's innovative dental solutions in a rapidly evolving market.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies to support Implant Direct's business objectives.
• Oversee the creation and dissemination of marketing materials, including brochures, newsletters, emails, and web content.
• Manage the digital marketing efforts, including social media platforms, website enhancements, and online ad campaigns.
• Coordinate public relations initiatives, including press releases, media relations, and event management.
• Analyze market trends and customer insights to inform marketing strategies and optimize communication efforts.
• Collaborate with sales teams to ensure alignment of marketing strategies and sales objectives.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Monitor and report on the effectiveness of marketing communication initiatives using analytics and KPIs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably within the dental or medical device industry.
• Proven track record in developing successful marketing strategies and managing integrated campaigns.
• Strong knowledge of digital marketing strategies and tools, including SEO, SEM, and social media marketing.
• Exceptional communication skills, both written and verbal, with demonstrated ability to influence stakeholders.
• Experience leading and mentoring a team of marketing professionals.
• Analytical thinking skills with a data-driven approach to decision-making.
• Proficient in marketing automation tools and analytics platforms.

Technologies & Tools

The Senior Manager of Marketing Communications role utilizes a variety of technologies and tools. Familiarity with customer relationship management (CRM) platforms, such as Salesforce, is essential, along with proficiency in marketing automation tools like HubSpot or Marketo. The role also requires experience with content management systems (CMS) like WordPress, graphic design software (e.g., Adobe Creative Suite), and analytics tools such as Google Analytics for performance tracking and reporting.

Ideal Candidates

Ideal candidates for the Senior Manager of Marketing Communications position will possess a blend of creativity and analytical thinking. Strong leadership qualities are essential, along with the ability to collaborate effectively across various departments. A proactive attitude and a passion for the dental industry will drive success in this role, as will a relentless focus on customer needs and market dynamics. Candidates should be adaptable, capable of managing multiple projects simultaneously, and ready to implement innovative marketing tactics that align with the company's strategic vision.