Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will play a pivotal role in developing and executing effective marketing communication strategies that elevate brand visibility and drive engagement. This remote position will require the ideal candidate to lead a team of marketing professionals, collaborating with cross-functional stakeholders to devise integrated marketing initiatives that enhance the overall company mission. You will oversee the creation of compelling content and messaging, manage external partnerships, and measure the effectiveness of marketing campaigns to ensure alignment with the company’s strategic goals and objectives.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies to support business objectives and brand positioning.
• Lead, mentor, and manage the marketing communications team to drive project performance and professional growth.
• Collaborate with product management, sales, and external partners to create integrated marketing campaigns that drive revenue growth.
• Oversee the production of high-quality marketing materials including brochures, press releases, website content, and social media messaging.
• Monitor and analyze campaign performance metrics, providing regular reports and updates to stakeholders on campaign effectiveness and ROI.
• Manage budget allocations and resource planning to optimize marketing initiatives and ensure cost-effectiveness.
• Act as the primary point of contact for public relations and media interactions, fostering positive relationships with key media outlets.
• Stay up-to-date with industry trends and competitive landscape to inform strategic decisions and innovations in marketing practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master’s degree is a plus.
• A minimum of 7 years of experience in marketing communications, preferably within the medical or dental device industry.
• Proven track record of successful project management and ability to lead teams in a fast-paced environment.
• Exceptional written and verbal communication skills, with a strong ability to craft compelling messages.
• Familiarity with digital marketing channels, including social media, email marketing, and content marketing strategies.
• Strong analytical skills with experience in measuring and optimizing marketing performance.
• Proficiency in marketing automation tools and CRM systems; experience with design software is an advantage.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms, graphic design software (such as Adobe Creative Suite), customer relationship management (CRM) systems, email marketing tools, and analytics software for performance tracking and reporting. Familiarity with content management systems (CMS) for website updates and digital content management will also be advantageous in this role.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with strong leadership capabilities and a passion for innovation in marketing communications. You possess the ability to work collaboratively across functions and communicate effectively with diverse audiences. Adaptability and a proactive approach to problem-solving are crucial to succeed in this fast-paced environment. A successful Senior Manager will exhibit keen judgement, strong organizational skills, and a commitment to achieving results through teamwork and collaboration.