Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Overview

The Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation is a pivotal leadership role responsible for developing and executing comprehensive marketing communication strategies that drive brand awareness and enhance customer engagement. This position requires a strategic thinker who can manage cross-functional projects effectively while leading a team to achieve ambitious marketing objectives. The Senior Manager will collaborate closely with product management, sales, and other key departments to ensure alignment on messaging and positioning, leveraging market insights to maximize impact across various channels.

Job Responsibilities

• Develop and implement integrated marketing communication strategies that resonate with target audiences.
• Lead a team of marketing professionals, providing guidance and mentorship to ensure high performance and professional development.
• Collaborate with product managers to create tailored messaging that highlights the value propositions of implant products.
• Oversee the production of marketing materials, including brochures, presentations, digital content, and social media campaigns.
• Analyze market trends and competitive dynamics to inform marketing strategies and adjust plans accordingly.
• Manage marketing budgets and ensure effective allocation of resources to optimize campaign performance.
• Coordinate with sales teams to develop promotional initiatives that drive revenue growth.
• Utilize metrics and analytics to measure the effectiveness of marketing communications and report on performance outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the healthcare, dental, or medical device industry.
• Proven track record of developing successful marketing strategies and managing teams effectively.
• Strong understanding of digital marketing, social media platforms, and content marketing.
• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Experience with project management and the ability to prioritize multiple tasks in a fast-paced environment.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Senior Manager of Marketing Communications will utilize a variety of technologies and tools, including marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, content management systems (CMS) for website management, and social media analytics tools. Familiarity with design software such as Adobe Creative Suite is also beneficial for overseeing the production of marketing materials.

Ideal Candidates

Ideal candidates for this role possess strong leadership capabilities and a collaborative spirit, enabling them to build effective relationships across departments. They exhibit superior analytical skills to derive insights from complex data and market research, combined with creativity to drive innovative marketing strategies. Exceptional communication skills, both written and verbal, are essential for articulating the brand vision and messaging clearly. A passion for the dental or healthcare industry, coupled with a commitment to fostering a dynamic team environment, will further enhance a candidate's fit for this role at Envista Holdings Corporation.