Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Marketing Communications at Implant Direct, a subsidiary of Envista Holdings Corporation, will craft and implement strategic marketing communications plans that enhance brand positioning and awareness. This remote position based in California entails leading a team dedicated to coordinating internal and external communications, including digital marketing campaigns, public relations initiatives, content development, and stakeholder engagement, thus contributing to the overall growth and visibility of Implant Direct in the dental implant sector.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies aligned with corporate goals.
• Oversee the creation and distribution of high-quality content for various channels, including newsletters, blogs, and social media platforms.
• Manage digital marketing initiatives to enhance online presence and engagement.
• Lead cross-functional teams to ensure cohesive communication across all marketing efforts.
• Monitor and analyze market trends to identify opportunities for strategic enhancement.
• Coordinate public relations activities and maintain relationships with key media agencies.
• Track and report on the effectiveness of marketing campaigns using appropriate metrics.
• Manage budgets related to marketing communications, ensuring cost-effective utilization of resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing communications, preferably in the healthcare or dental sectors.
• Demonstrated ability to develop and implement successful marketing strategies.
• Exceptional verbal and written communication skills, with a strong attention to detail.
• Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media marketing.
• Strong analytical skills to evaluate marketing campaigns and adjust strategies accordingly.
• Experience in project management and team leadership.
• Ability to work independently in a fast-paced, remote environment.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools to execute marketing strategies effectively. Proficient use of marketing automation platforms (such as HubSpot or Pardot), graphic design software (Adobe Creative Suite), social media management tools (like Hootsuite), and analytics tools (Google Analytics and Tableau) will be essential for measuring campaign success and optimizing performance.

Ideal Candidates

Ideal candidates for this role possess strong leadership qualities and demonstrate a results-oriented mindset. They are strategic thinkers with a creative flair for marketing storytelling and an analytical approach to decision-making. Additionally, they exhibit excellent interpersonal skills, allowing for the cultivation of collaborative working relationships across departments. A deep understanding of the dental industry, coupled with a passion for healthcare marketing, will greatly enhance their effectiveness in this position.