Implant Direct Senior Manager, Marketing Communications (Remote-CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Marketing Communications at Implant Direct, a subsidiary of Envista Holdings Corporation, plays a pivotal role in enhancing marketing strategies and communication efforts to promote our innovative dental implant solutions. This remote position based in California requires a seasoned leader who will oversee the development and implementation of comprehensive marketing communication plans, facilitate cross-functional collaboration, and ensure the brand’s messaging aligns with our overall corporate strategy. The successful candidate will drive customer engagement initiatives, leverage data-driven insights, and maintain a competitive advantage in the dental implant market.

Job Responsibilities

• Develop and implement integrated marketing communication strategies that promote the Implant Direct brand and its products.
• Manage and lead a team of marketing professionals to achieve departmental and organizational goals.
• Collaborate with product management and sales teams to ensure alignment of marketing initiatives with business objectives.
• Oversee the creation of marketing materials, including digital content, print collateral, and promotional materials.
• Utilize market research and analytics to inform strategic decisions and optimize marketing campaigns.
• Establish and maintain relationships with external partners, agencies, and stakeholders to enhance brand visibility.
• Monitor and report on the effectiveness of marketing communications strategies, adjusting as needed for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing communications, with at least 3 years in a leadership role.
• Proven track record of developing successful marketing strategies and campaigns within the dental or medical device industry.
• Strong understanding of digital marketing tools and social media platforms.
• Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Demonstrated leadership capabilities, with experience managing diverse teams in a remote work environment.
• Proficiency in marketing automation tools and data analytics software.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to enhance marketing efforts. This includes marketing automation software like HubSpot or Marketo, customer relationship management (CRM) systems such as Salesforce, and data analytics tools for market research and campaign performance tracking. Familiarity with social media management platforms and graphic design software (e.g., Adobe Creative Suite) will also be important for content creation and digital marketing initiatives.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will demonstrate a proactive and innovative mindset, along with a strong ability to build and nurture relationships both internally and externally. They should possess exceptional organizational skills, allowing them to manage multiple projects simultaneously while meeting deadlines. A passion for the dental industry and a commitment to driving marketing excellence are critical, as is the ability to adapt to emerging market trends and technologies. Successful candidates will have a collaborative spirit and the capability to inspire and motivate their teams toward achieving shared objectives.